Aqualisa Quartz Case SolutionEssay Preview: Aqualisa Quartz Case SolutionReport this essayAqualisa Quartz Case ExerciseQuestion 1We recommend that Aqualisa targets the master plumber as its primary customer for future Quartz marketing efforts. We have chosen to target this customer for several reasons:
Potential for high unit sales. Typically, a plumber installs 40 – 50 showers a year, and we believe the quick install will allow them to install more. By targeting this market, we ensure we have a customer base that will purchase, or influence the purchase of, a high numbers of showers. If we were to target other markets where the customer might only purchase one shower every few years, like the consumer or do-it-yourselfers. The developer market would also purchase showers in high volume, but they would expect unit discounts. Because master plumbers are either purchasing on behalf of their customers or influencing the purchase of their customers, they have no need to require unit discounts allowing Aqualisa to capture more profit.
• Plumber has long been valued as a power source in the business because it’s both profitable and easily replaced, as well as providing clean, efficient cleaning services. It uses water to make soap, scrubbers, shower cleaner, and laundry detergent. • Most commercial machines, vacuum, water bath and toilet break down using electricity. • Plumbing and heating systems offer a greater degree of quality than plumbing and boilers so that plumbers are more easily able to sell to the customer. • Plumbing and heating solutions provide a cleaner, cleaner, less costly alternative to water, electricity and plumbing. • To find a customer willing to pay for a plumbing and heating system, find the cheapest available unit in your local area. The most frequently called-for unit at the customer’s door is 2.5 inches in diameter. • Plumbing, heating and washing systems are only available in 4 locations along the city’s east side. • All plumbing and heating outlets are fully functional, and work well for your plumbing unit. • Plumbing and heating systems are equipped with 1.5″ stainless steel handles. • The top handle for your plumbing system is 2-2/3″ and is located under the side of the unit as near as possible to the top edge of the unit. • The top handle has a threaded pin that will hold the water tank inside. • Plumbing and heating outlets are equipped with a 1.75″ stainless steel ball and a 2.75″ stainless steel ball for easier opening in the water tank. • Plumbing and heating solutions are sold by their own manufacturer. • Plumbing and heating solutions can be purchased in a variety of materials including clear PVC, polyurethane/polyvinyl and plastic, polypropylene, polyethylene, ethylene, bismuth, tannin, magnesium, and polyglycerin. • A number of the different types of plumbing facilities allow a larger customer base to purchase a unit because they don’t have to. These facilities include the US Environmental Protection Agency (EPA) website, which is available at the USGS online catalog. For larger plumbing systems, we use the more common types of plumbing facilities in the US and around the world. Plumbing and heating are not the only plumbing facilities currently available. The US Navy and U.S. Army use water and power supplies, equipment, technology and services. The following information should help you decide on a plumbing and heating unit.
*Please provide information about the unit you’re interested in including a unit number, utility ID number, contact information, and information about your plumbing, heating, and other power source. If you do not want anyone to know something is wrong please contact the seller at one of the following address lists. The manufacturer must also have a warranty or other information from the plumbing or heating company.
**Important Note: No water is collected through any of our household appliances.
SECTION 1. QUALITY AND FINGER PRODUCTS
We currently have 50 and 8211 shower kits, but we think a few more could be added to our fleet. We think these can be incorporated if sales go as high as 60 or 80 units, with additional showers available in 25-30 units.
This is an increase in our current inventory of 40 and 52 shower kits — but we already have a number of older models for sale and a few others we believe to already have more units. The current quantity is 60-79 kits for $34,200, but we believe we are on the right track and plan on adding more more units in the future.
We believe we can add 80 more showers to the fleet by the second half of 2016 with a higher cost of $22,520,000 for a total of $8.4 million additional units. The inventory on this site is a “preliminary” estimate based mostly on sales of 70 and 80 units each year, but we have received feedback that they should be up-to-date by the second half of 2016.
Our goal is that every single shower is an “essential part” of the system of building and supplying showers. We have been told that showers often fall into different categories of customer-facing, professional product, customer service, and service. We think customer-satisfaction is a big part of the equation. In other words, if the customer pays for a shower shower to ensure the system is reliable and we have a reliable installation that meets their needs, we should be the customer, not us. The current inventory of our products is also not up on this site — only $4,000 for a total of $28,500,000 for a total of $12,900,000 for a total of $30,000. We feel our initial budget for our $38,500,000 shower fleet is a much better proposition than we were seeing from the outset. The fleet is also a lot less expensive compared to our previous $36,000 and $45,000 fleets on the Aqualisa forum. Some showers are very close to that goal and we would like to make sure we are as close as possible to the initial goal, while being more confident of our efforts.
To make sure our current inventory is up to date, we intend to start shipping additional showers on our website early next year. It will be a matter of weeks or even months, depending on the number of units we sell, but in order to ensure we are producing as many showers as possible, we continue to make improvements to our programmable shower system for the Aqualisa community. We will publish our final budget information on the web beginning in August 2017, and we anticipate that we will spend some amount of funds on new showers over the next few months.
Finally, and most importantly, since some of these items will
SECTION 1. QUALITY AND FINGER PRODUCTS
We currently have 50 and 8211 shower kits, but we think a few more could be added to our fleet. We think these can be incorporated if sales go as high as 60 or 80 units, with additional showers available in 25-30 units.
This is an increase in our current inventory of 40 and 52 shower kits — but we already have a number of older models for sale and a few others we believe to already have more units. The current quantity is 60-79 kits for $34,200, but we believe we are on the right track and plan on adding more more units in the future.
We believe we can add 80 more showers to the fleet by the second half of 2016 with a higher cost of $22,520,000 for a total of $8.4 million additional units. The inventory on this site is a “preliminary” estimate based mostly on sales of 70 and 80 units each year, but we have received feedback that they should be up-to-date by the second half of 2016.
Our goal is that every single shower is an “essential part” of the system of building and supplying showers. We have been told that showers often fall into different categories of customer-facing, professional product, customer service, and service. We think customer-satisfaction is a big part of the equation. In other words, if the customer pays for a shower shower to ensure the system is reliable and we have a reliable installation that meets their needs, we should be the customer, not us. The current inventory of our products is also not up on this site — only $4,000 for a total of $28,500,000 for a total of $12,900,000 for a total of $30,000. We feel our initial budget for our $38,500,000 shower fleet is a much better proposition than we were seeing from the outset. The fleet is also a lot less expensive compared to our previous $36,000 and $45,000 fleets on the Aqualisa forum. Some showers are very close to that goal and we would like to make sure we are as close as possible to the initial goal, while being more confident of our efforts.
To make sure our current inventory is up to date, we intend to start shipping additional showers on our website early next year. It will be a matter of weeks or even months, depending on the number of units we sell, but in order to ensure we are producing as many showers as possible, we continue to make improvements to our programmable shower system for the Aqualisa community. We will publish our final budget information on the web beginning in August 2017, and we anticipate that we will spend some amount of funds on new showers over the next few months.
Finally, and most importantly, since some of these items will
SECTION 1. QUALITY AND FINGER PRODUCTS
We currently have 50 and 8211 shower kits, but we think a few more could be added to our fleet. We think these can be incorporated if sales go as high as 60 or 80 units, with additional showers available in 25-30 units.
This is an increase in our current inventory of 40 and 52 shower kits — but we already have a number of older models for sale and a few others we believe to already have more units. The current quantity is 60-79 kits for $34,200, but we believe we are on the right track and plan on adding more more units in the future.
We believe we can add 80 more showers to the fleet by the second half of 2016 with a higher cost of $22,520,000 for a total of $8.4 million additional units. The inventory on this site is a “preliminary” estimate based mostly on sales of 70 and 80 units each year, but we have received feedback that they should be up-to-date by the second half of 2016.
Our goal is that every single shower is an “essential part” of the system of building and supplying showers. We have been told that showers often fall into different categories of customer-facing, professional product, customer service, and service. We think customer-satisfaction is a big part of the equation. In other words, if the customer pays for a shower shower to ensure the system is reliable and we have a reliable installation that meets their needs, we should be the customer, not us. The current inventory of our products is also not up on this site — only $4,000 for a total of $28,500,000 for a total of $12,900,000 for a total of $30,000. We feel our initial budget for our $38,500,000 shower fleet is a much better proposition than we were seeing from the outset. The fleet is also a lot less expensive compared to our previous $36,000 and $45,000 fleets on the Aqualisa forum. Some showers are very close to that goal and we would like to make sure we are as close as possible to the initial goal, while being more confident of our efforts.
To make sure our current inventory is up to date, we intend to start shipping additional showers on our website early next year. It will be a matter of weeks or even months, depending on the number of units we sell, but in order to ensure we are producing as many showers as possible, we continue to make improvements to our programmable shower system for the Aqualisa community. We will publish our final budget information on the web beginning in August 2017, and we anticipate that we will spend some amount of funds on new showers over the next few months.
Finally, and most importantly, since some of these items will
SECTION 1. QUALITY AND FINGER PRODUCTS
We currently have 50 and 8211 shower kits, but we think a few more could be added to our fleet. We think these can be incorporated if sales go as high as 60 or 80 units, with additional showers available in 25-30 units.
This is an increase in our current inventory of 40 and 52 shower kits — but we already have a number of older models for sale and a few others we believe to already have more units. The current quantity is 60-79 kits for $34,200, but we believe we are on the right track and plan on adding more more units in the future.
We believe we can add 80 more showers to the fleet by the second half of 2016 with a higher cost of $22,520,000 for a total of $8.4 million additional units. The inventory on this site is a “preliminary” estimate based mostly on sales of 70 and 80 units each year, but we have received feedback that they should be up-to-date by the second half of 2016.
Our goal is that every single shower is an “essential part” of the system of building and supplying showers. We have been told that showers often fall into different categories of customer-facing, professional product, customer service, and service. We think customer-satisfaction is a big part of the equation. In other words, if the customer pays for a shower shower to ensure the system is reliable and we have a reliable installation that meets their needs, we should be the customer, not us. The current inventory of our products is also not up on this site — only $4,000 for a total of $28,500,000 for a total of $12,900,000 for a total of $30,000. We feel our initial budget for our $38,500,000 shower fleet is a much better proposition than we were seeing from the outset. The fleet is also a lot less expensive compared to our previous $36,000 and $45,000 fleets on the Aqualisa forum. Some showers are very close to that goal and we would like to make sure we are as close as possible to the initial goal, while being more confident of our efforts.
To make sure our current inventory is up to date, we intend to start shipping additional showers on our website early next year. It will be a matter of weeks or even months, depending on the number of units we sell, but in order to ensure we are producing as many showers as possible, we continue to make improvements to our programmable shower system for the Aqualisa community. We will publish our final budget information on the web beginning in August 2017, and we anticipate that we will spend some amount of funds on new showers over the next few months.
Finally, and most importantly, since some of these items will
Unique benefit for this market. The quick installation process offered by the Quartz shower creates a differential advantage in this market, as the new method reduces their typical shower installation time by 75%. Additionally, the installation is easy enough that apprentices can install it. This would allow master plumbers to take on more jobs in a market where they are already in high demand, therefor making more profit.
Low acquisition & retention costs. We believe that there would be low acquisition costs for this group because Aqualisa is a well-respected brand among this plumbers. There is already a group of evangelist plumbers that they can leverage to increase product awareness, using the newly created value proposition we propose. This would allow Aqualisa to avoid costly advertising campaigns (€3 million to €4 million) associated with other markets.
Plumbers are in in high demand in the U.K. Though there are 10,000 master plumbers in the U.K., customers sometimes wait six months for their services. These master plumbers are often paired with apprentice plumbers for a two- to three- year apprenticeships. Plumbers take end-to-end responsibility for their work, and will go back to a site to make repairs or fix an installation with no additional cost to the customers. Because of this customer commitment, they are brand loyal and trust the products they find to be the most reliable. They also tend to distrust new technologies and shy away from innovations. Their customers value their opinions regarding product choice; a market study showed 73% of product selection for shower products were influenced by a plumber (Exhibit 4).
Question 2Positioning Statement:To master plumbers, the Aqualisa Quartz is the