Malayan Banking BerhadCHAPTER 1.0: INTRODUCTION1.1 Companys BackgroundMalayan Banking Berhad or formally known as Maybank, was founded in 1960 by a Malaysian tycoon, the late Khoo Teck Puat. Maybank is the biggest company in Malaysia whereby in Malaysian Stock Exchange, Maybank stand tall among others as the largest listed company. Maybank is formally chaired by Dato Sri Abdul Wahid Omar who is also the CEO of the company (Appendix 1). Currently, the position of chairman is still undecided until further notice. Today, Maybank had expanded up to 401 branches in Malaysia and 2200 branches around the world which made Maybank a well-known leading company whereby Maybank was in the top 500 of the Forbes Global 2000 leading companies around the globe.
1.2 Maybanks PhilosophyMaybank wanted to excel in both corporate governance as well as corporate social responsibility in its business operations. While their aim was to be successful in operational and financial, Maybank never once forget to contribute to the community especially to help those who are under privileged. A commitment to sustainability is the key to everything.
In practicing sustainability, Maybank focus on four elements which are community, environment, marketplace and workplace. Firstly, in empowering communities, Maybank offered The Maybank Foundation Scholarship Award to help top scholar to reach their full potential. Besides, Maybank also organized Cahaya Kasih, an employee volunteerism activity whereby Maybankers volunteer in developing communities events and also fund raising activities (Appendix 2). Secondly, in environment, Maybank showed its concern for nature by collaborating with Malaysian Conservation Alliance for Tigers (MYCAT) to conserve the wild tiger habitat (Appendix 3). Thirdly, in marketplace, Maybank came up with three primary keys which is fund accessibility, fairness in terms and
A. There were 3 important objectives that Maybank identified:1) to meet the potential of the current market rate;2) to stimulate the development of local businesses by creating locally-sourced content and business incubators. We need to create sustainable companies that will allow our community-minded people to start their own businesses, improve their livelihoods, grow by selling our products and services and expand their enterprises. And fourthly:
In our efforts to make the market process as efficient and effective as possible for people, we wanted to show how the market is currently working for our citizens and how the process will evolve as a result.2) We have created a new product, the MyCAT program, to provide access to, provide for and improve the lives of our citizens through their products. The MyCAT program has an aim of offering the opportunity for the middle class and low-income citizens to have an equal share of the profits. It has also been a big step in taking into account the diversity of your community, including the role of the majority of the population. This program is aimed at a wide range of industries. It includes food processing, pet and consumer products, telecommunications, engineering, energy, financial services, mining and mining, retail, retail trade associations, and the construction sector (Table 2).
D. There are three main objectives of MyCAT program. Firstly, through a combination of collaboration, our customers expect the market process to reflect their unique values and the importance of their livelihood, their culture, their interests from the perspective of their economic development and business activities. Secondly, this program ensures that every person in Maybank is guaranteed access to the product in the most efficient way they can. This is why we wanted to give our customers both the opportunity to choose the best product and the flexibility to offer an online MyCAT (from a simple credit). Thirdly, there is a need to empower our colleagues, both in the service and in the project of improving the existing market of mycat which we are currently working towards. Our colleagues are not only able to make more easily available to our customers the products they are interested in and the value they provide, but they also need the ability to make a difference via their own financial savings. The mycat platform makes this possible by integrating an online MyCAT project which we have already started. We decided to start the MyCAT platform after working with our colleagues and with their feedback and support. In particular, our team also chose to use this platform to engage stakeholders in its development from a sustainable perspective. Our team is also working on new ways to create new mycat and have been open to share insights on how the MyCAT platform can help develop a more comprehensive and inclusive project of improving the customer base.The Maybank Foundation Scholarship Program is awarded to a scholar based on the following criteria:1. A professional of academic standing who has been recognized by the international financial institutions as a world-class student and who has developed and implemented a sustainable approach to