Fairfax CaseFairfax media limited is the most diversified media organization in Australia. It has excellent portfolio media assets evolving with changes in consumer preferences and aiming for growth with owning more than 300 newspapers, 50 Web sites, 17 printing plants and 15 radio stations in Australia and New Zealand (The Seattle Times 2011). Fairfax is allocating their resources is to be able to generate the capabilities of quality independent journalism that differentiates Fairfax from their other competitor, they also create capabilities of high value, premium journalism and content for print, online, mobile and beyond (ABC 2011). These days Fairfax is planning to step further away from their competitor by launching IPad application for their two most popular newspapers, The Sydney Morning Herald and The Age (ABC 2011). Fairfax’s media business are diverse and reaching from broader audiences to niche audiences ensuring flourished revenue growth, from online news, real estate site, employment, automotive, dating, travel, financial services and even reaching agricultural publications in Australia, New Zealand and USA (Fairfax 2011).
Most of Fairfax’s market are from Australia and New Zealand, their fundamental market are highly concentrated with limited number of dominant newspaper titles own by several rivals Australia media company such as News Corporation and Star News Group. However in 2011 Fairfax faces the challenges by made a loss of $390.9 million after-tax for the 12 months to the end of June, the result is a huge turnaround from last years $282 million profit (ABC news 2011). Newspaper company around the world have been deteriorating by declining readership, falling advertising revenue, shifting media environment, facing a tough economic recession and competition from hundreds of new news sources from blogs, new website based on organizations and individual startups could singularly or collaboratively create broader option and channel for consumers.
The Fairfax news market share by region is below the same as the news market share of other major media firms, such as Fox Newspapers, Radio Times, Telegraph, Newspaper, Australian Capital Territory, Courier Mail, Sydney Morning Herald: Fairfax media market share is below the same as the news market share of other top Australian media firms such as ABC, Sunday Independent, ABC News and Sydney Morning Herald. However Fairfax’s Fairfax Media news market share is below the same as the news market share of other top Australian media firms, such as ABC, Sunday Independent, ABC News and Sydney Morning Herald: Fairfax’s news market share is not well below the news market share of other top Australian media firms such as ABC, Sunday Independent, ABC News, Sydney Morning Herald: Fairfax’s news market share not well below the news market share of other top Australian media firms such as ABC, Sunday Independent, ABC News, Sydney Morning Herald.
The Fairfax news market share is not well above the news market share of other top Australian media firms such as ABC, Sunday Independent, ABC News, Sydney Morning Herald: Fairfax’s news market share not well above the news market share of other top Australian media firms such as ABC, Sunday Independent, ABC News, Sydney Morning Herald:
The Fairfax media dominance, the most expensive markets across Western Australia
In 2011/12 the largest newspaper and magazine market share in the Western Australia electorate of Fairfax, Fairfax Media owned the second largest editorial and digital publisher market share in the Western Australian state at $746,000 (AP). Fairfax Newspapers currently has an editorial and digital publisher market share approaching $3 million while their digital and online counterparts have a ratio of 19-4. The most expensive markets across Western Australia:
Note that Fairfax also owns the largest news publisher/publisher market share in the NSW and SA (P < .0001) while the news publisher/publisher market share of the state is roughly 18 %, 6 %, 5 % and 4 % less than the ABC (P < .0001). The most expensive countries across Europe are Finland, Germany, Ireland and France. In 2011/12, Australia has the most expensive national newspaper/subscription markets, as its newspaper market share is 2.1 % versus 3.4 % of the other top three newspapers and magazine markets in Western Australia. Australian Bureau of Statistics (ABS) report Australia's local news market share by markets (2012/13). The most expensive Australian markets in this market are South Australia, Northern Territory and Western Australia. Australian ABC News market share for Fairfax by region (2012/13). The most expensive Australian markets in this market are the Western Australia, Western Australia (VIC) and the central Queensland and Northern Territory, the most expensive regions of Australia outside of Darwin (CAL: $5.3 million total). Australian ABC News market share for Sydney Morning Herald (2013). The most expensive Australian markets in this market are Southern Queensland, North Queensland and New South Wales, the most expensive regions outside of Darwin and Perth. Australian Bureau of Statistics (BSS) report Australia's local news market share by markets (2015/16). The most expensive Australian markets in this market are Southern Queensland, North Queensland and Western Australia (CAL: $9.7 million total). The most expensive Australian markets in this market are South Australia, Northern Territory and Western Australia (VIC)