Essay About Media Publics And Age Population

Micro and Macro Environment: Marketing Analysis of Airasia
Q1 – Actors of Micro EnvironmentCompany Name Airasia Berhad CompetitorsMalindo Air
As the working-age population is the highest and currently at the most productive stage, it results to the growth of workforce and urbanisation. Hence, this encourages the upgrading of goods and services consumed. At the same time, dependency ration is estimated to drop, declining birth rates, and moderate rise in old age.The large young population has become the key determinants of consumption trends, resulting to rising demand for gadgets, information technology (IT) and telco services in our country. Meanwhile, the 35 to 54 years age group will be the support for the country’s household spending in the future. The demographics are positive but to what extend it can reach it will need to depend on job creation, improvement in education, quality of labour, productivity and efficiency, savings by citizens, healthcare and elderly support. In conclusion, demographics play an essential role in increasing economic growth, particularly in Asia.Teo, R. (Ed.). (2015, January 11). Demographic dividends: Malaysia in a sweet spot. Retrieved August 24, 2015, from