Memphis Community Theatres Marketing PlanJoin now to read essay Memphis Community Theatres Marketing PlanTable of ContentsPage1.0 Executive Summary 32.0 Situation Analysis 32.1 Overview 32.2 Current Market Situation 42.3 SWOT analysis 52.3.1 Strengths 52.3.2 Weaknesses 62.3.3 Opportunities 72.3.4 Threats 72.3.5 Keys to success 83.0 Objectives 84.0 Marketing Strategy 94.1 Overview 94.2 Mission 94.3 Target segment 94.4 Positioning 104.5 Communication Program 105.0 Action Program 116.0 Expenses Forecast 127.0 Implementation Controls 131.0 Executive SummaryThe consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come.
Memphis Community Theatres Marketing Plan is a non-profit, non-profit educational and marketing organization whose objectives are to promote high quality educational and informational service, including the sale of CDs and video content. The organization emphasizes the importance of increasing demand and the creation of high quality content with great public awareness. Members include:• The Memphis Community Theatre Group: 30 members
• Theatre Collective: 34 members
• Public Theater Group: 25 members
• National Society of Theater Artists: 1 member (members and affiliates)
• International Society of Theater Artists: 1 member (members and affiliates)
• Public School Theater: 1 member and one affiliate
• International Center for Theater Arts, Arts: 1 member and one affiliate
• Public Library of Tennessee: 1 member and one affiliate
• South Memphis Theatre: 1 member and one affiliate
• The Playhouse on the Square Theatre: 1 member and one affiliate
• Playhouse of the Triangle Theatre: 1 member and one affiliate
• Public Playhouse: 1 member and one affiliate.
Additional Resources:
• Memphis Community Theatre: http://www.montrose.org/en/
Photo Gallery: http://www.villatoracology.org/image/photo/116035
Readers Note: Memphis Community Theatre has the greatest possible reputation. For over seven years, our audiences have been passionate about theater and their experiences with the theatre. We invite you to click on this link here to learn more about our audience and see how our productions have played out during that time.
Readers Notes: This is a great tool:
• http://www.montrose.org/en/Community-Video-Audition-Tourney-Presentation/
• https://www.playhouseofthetriangle.org/
• Visit our Nashville, TN video and audio production site to see our productions, reviews, and general site content for our members.
• Visit www.montrose.org/video/comcast/
• Read the Memphis Community Theatre: http://www.montrose.org/en/Video-Auditions-Tourney/
Memphis Community Theatre has created a series of programs geared toward providing the community with the means to enhance their experience. We also aim to ensure that our audience enjoy their experience for long term.
Readers Notes: This tool should be used at all stage entrances to Theatre Memphis or you might want to avoid an experience in the theater (or on the stage) during all of your auditions.
Readers Note: The following links are available for a very limited time only. For larger amounts please click the “More!” button at the top right of the screen while checking the “Request for a Payment” box. These files represent the current budget but are not final and may not be perfect and will change over time. After your request has been approved, please review the request by clicking the “Download Now” button in the upper right corner. Once your request has been approved, click “Add Funds” after you have submitted your purchase form and the amount or items listed below will be credited to your account on this page. Once the amount is credited to your account, you will not be able to change it later to refund.
• https://www.playhouseofthetriangle.org/video/comcast/Auditions-Tourney-Audits/
• https://www.playhouseofthetriangle.org/en/Audits/
Readers Note: Please note that this tool is only for members who have purchased the entire theatre and do not
Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best and the brightest will come to work and live. Young professionals are the audiences of today and the board members and supporters of tomorrow.
We determined to target the young professionals with needs of networking in the artistic world in the greater Memphis area. Our intention is to direct a greater share of the Memphis professionals’ entertainment dollars and time towards community theatre.
To fit the needs and wants of our target audiences, the theatres have to position and project themselves at a unique level compared to other commercial forms of live entertainment. Community theatre cannot compete if all it offers to its audience is the stage. A theatre experience has to be much more than watching a play. We need to combine the theatre ambience, audience, actors and directors to create a unique mix of a “cultured” event. For this revival and recast, Memphis community theatres, as a consortium, need to play a vital role in offering a high value for audiences in enjoyment, culture, and bonding to the community.
We plan to use young professional groups like MPACT as channels to communicate the novel concept of “Theatre Experience” through presentation and distribution of CDs, flyers with opinion leaders endorsing their experience.
2.0 Situation Analysis2.1 OverviewCommunity theatres throughout the Memphis/Shelby county area, from Midtown to Collierville, produce a variety of plays throughout the season. Members make up about 60% of the audiences, who have high level of education and value arts. Theatres compete in the leisure/entertainment industry, with Orpheum Theatre, movie theatres and sports events. Opportunity and issue analysis is followed the current market situation.
2.2 Current Market SituationTrue to their name, community theatres in the Memphis area cater to the needs of their immediate communities. An interesting aspect is the high opinion of the theatres their respective audiences have, in spite of the fact that they vary a lot in physical and psychological ambience and the plays they stage. Thus we have both audiences and theatres supporting each other while consuming very diverse offering. Very often the community theatres are imbibed with the characteristics of the community they live in. Community theatres throughout the Memphis area, from Midtown to Collierville, produce a variety of plays throughout the season. It is an amazing blend of artistic expressions that reflect the cultural dynamics of the citys heritage. Some are family oriented and some are for a more mature audience.
2.3 Current Market SituationTrue to their name, community theatres in the Memphis area cater to the needs of their immediate communities. An interesting aspect is the high opinion of the theatres their respective audiences have, in spite of the fact that they vary a lot in physical and psychological ambience and the plays they stage. Thus we have both audiences and theatres supporting each other while consuming very diverse offering. Very often the community theatres are imbibed with the characteristics of the community they live in. Community theatres throughout the Memphis area, from Midtown to Collierville, produce a variety of plays throughout the season. It is an amazing blend of artistic expressions that reflect the cultural dynamics of the citys heritage. Some are family oriented and some are for a more mature audience.
2.4 Current Market SituationTrue to their name, community theatres in the Memphis area cater to the needs of their immediate communities. An interesting aspect is the high opinion of the theatres their respective audiences have, in spite of the fact that they vary a lot in physical and psychological ambience and the plays they stage. Thus we have both audiences and theatres supporting each other while consuming very diverse offering. Very often the community theatres are imbibed with the characteristics of the community they live in. Community theatres throughout the Memphis area, from Midtown to Collierville, produce a variety of plays throughout the season. It is an amazing blend of artistic expressions that reflect the cultural dynamics of the citys heritage. Some are family oriented and some are for a more mature audience.
3.1 Market Situation True to their name, community theatres in the Memphis area cater to the needs of their immediate communities. An interesting aspect is the high opinion of the theatres their respective audiences have, in spite of the fact that they vary a lot in physical and psychological ambience and the plays they stage. Thus we have both audiences and theatres supporting each other while consuming very diverse offering. Very often the community theatres are imbibed with the characteristics of the community they live in. Community theatres throughout the Memphis area, from Midtown to Collierville, produce a variety of plays throughout the season. It is an amazing blend of artistic expressions that reflect the cultural dynamics of the citys heritage. Some are family oriented and some are for a more mature audience.
3.2 Market SituationTrue to their name, community theatres in the Memphis area cater to the needs of their immediate communities. An interesting aspect is the high opinion of the theatres their respective audiences have, in spite of the fact that they vary a lot in physical and psychological ambience and the plays they stage. Thus we have both audiences and theatres supporting each other while consuming very diverse offering. Very often the community theatres are imbibed with the characteristics of the community they live in. Community theatres throughout the Memphis area, from Midtown to Collierville, produce a variety of plays throughout the season. It is an amazing blend of artistic expressions that reflect the cultural dynamics of the citys heritage. Some are family oriented and some are for a more mature audience.
3.3 Market SituationTrue to their name, community theatres in
The memberships make up about 60% of the total attendance. Those that value the arts are typically people with a high level of education, a background in exposure to the arts, and/or an education in the arts.
The theatres cover some of Memphis Metropolitan Statistical Area (MSA).With a population of 1.2 million,