Organizing PaperEssay Preview: Organizing PaperReport this essayOrganizing PaperIn 1983, Michael Dell, a freshman attending the University of Texas, purchased some computer RAM chips and disk drives. (Microsoft Corporation, 2008) He sold the chips and drives for well under retail prices and by 1984 he was earning around $80,000 a month. (Microsoft Corporation, 2008) Michael Dell dropped out of college to form a company called PCs Limited. (Microsoft Corporation, 2008) Later, that same year, he registered the company as Dell Computer Corporation. In 2003, the name was officially changed from Dell Computer Corporation to Dell Inc. (Dell Inc., 2007) The concept behind Dell was very simple; build and sell affordable computers directly to the consumer. (Dell Inc., 2007) Before Michael Dell began selling computers directly to the consumer; companies would mass produce computers, place them in retail stores and expect the consumer to buy them. The consumer had little, if any input into any components he or she wanted in a computer.
MonetaryBy using the concept of direct sales, Dell was able to sell computers at a much lower price than other computer manufacturers. Dell became the fastest growing computer maker in the world. By the end of the first year, the company earned nearly $6 million and by the end of the second year, the company earned $34 million. (Microsoft Corporation, 2008) Dell computers were sold through magazine advertisements and catalog sales. (Microsoft Corporation, 2008) In 1986, the company began selling computers on the internet. (Dell Inc., 2007) Dell became a Fortune 500 company in 1992, and by 2004, sales had jumped to more than $44 billion. (1000 Ventures, 2007) Michael Dell believes in listening to the consumer and building computers to the consumers specifications. He set up 3 golden rules for Dell to abide by:
1) Computers will never sell like new. (2000) Computers won’t just go obsolete. (2000) Computers can’t just take over the entire planet. (2000) Computers will never leave you alone. (2000) Computers will always improve. (2000) __________________________________________________________________________________
http://www.dell.com/ __________________________________________________________________________________
The Dell Logo.
