Essay About Mico-Cola Company Report And Request Of Mico-Cola Ceo

Mico-Cola Company Report
30.512
Marketing and society
Lecturer: Dr. Maureen Syn
Mico-cola Report
(Sept 7th, 2010)
Tran Van Tien
S2084220
Table of contents
Introduction……………………………………………………………………3
Discussions…………………………………………………………….…..…4
Product…………………………………………………………….………4
Desirable products……………………………………………….……4
Information of products…………………………………………….…4
Price……………………………………………………………………….5
Competitive pricing………………………………………….………..5
Product-line pricing strategy………………………………………….5
Promotion………………………………………………………..……….6
Advertising and tagline……………………………………………….6
Place and Distribution channels……………………………………..……6
Place…………………………………………………………….…….6
Distribution channels………………………………………….…..….7
Findings…………………………………………………………….…..…….8
Recommendations……………………………………………………..…..….9
References…………………………………………………………………….10
Mico-cola report
Introduction
The Mico-cola company is a beverage company which is intending to develop the market share of fortified foods and beverages in Philippine. As the request of Mico-cola CEO, this report was written by Tim Tran who is a member of the