Microsoft and Apple Descriptive EssayEssay Preview: Microsoft and Apple Descriptive EssayReport this essayNowadays, two big companies as Microsoft and Apple are notorious all around the world for their vast distribution of consumer electronics and software. Back in the 90’s these two companies were acknowledged for being business partners and competitors at the same time. The two companies were able to launch their corporate within a short period of each other. Besides these two companies known widely for their products they are also the highest earning main rivals and best innovators in the world. Formerly called: Apple Incorporated, as it was named back in 2007, focuses its efforts on the manufacture and design of consumer electronics identical to mobile phones, personal computers and other software products. Microsoft Corporation on the other hand is an American multinational technology company that develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and services.
Apple Incorporated is acclaimed for its personal computer and laptop called the Mac, MacBook Air, MacBook Pro and other entertainment gadgets like the iPod, the iPhone and the iPad. The items are being persistently improved and technologically advanced and have been received quite well in the consumer market. Microsoft is prominent for their Operating System, Microsoft windows and the Microsoft Office applications for example: Microsoft Word, Microsoft PowerPoint and Microsoft Excel which is popular across companies and educational institutes. In the software market, Apple has produced the Pages, Keynote, and Numbers to battle against Microsoft Office applications. In addition to multimedia software like Final Cut Pro X and Logic Pro X making videos and music producer’s favorite choice to be Apple gadgets. Other inventions from Apples includes the iTunes media browser and the Mac Operating System, nowadays called MacOS High Sierra.
With regard of production and introducing new technologies into the market, these companies have different approach and strategies to ensure they profit at a maximum. Microsoft ambitions to mandate and amass any new feature that enters the market and dominate it. Apple identifies newborn technologies and ideas that are rather unexplored and embrace them to give them the appeal of a new market style and possibly satisfy the needs of the greater market, which in turn can hurt the company as it happened back in 2016 when Apple removed the headphone jack on the iPhone 7. Microsoft on the other hand, identifies formerly established technologies and ideas and proceeds to embrace them and constantly, take all of their success. It is possible for Microsoft to do this since it has an enormous capital and budget, making them capable of dealing with its competition and thus gaining the market. The most popular companies that Microsoft
is using at launch:
The first company to start a competition is Eureka Media, Microsoft’s flagship media device company, which is looking to build a Windows tablet for people who want a PC with Windows 7, Linux, iOS and Android support. That was only an afterthought until Microsoft announced the Surface Pro on Tuesday.
Today, there are over 20,000 Microsoft Surface tablets
Microsoft Surface Pro (Windows 7)
Microsoft Surface Pro 2 (Windows 8)
Eclipse Mobile and Mobile (Windows 8)
Eclipse Gaming (Windows 10)
Microsoft Surface tablet (S2)
Microsoft Surface tablet (S3)
Microsoft Surface Pro 2 (Windows 8)
Microsoft Surface Pro 1 (Windows 7)
Microsoft Surface Pro 2 (Windows 8)
Eclipse Gaming and Mobile (Windows 7)
Apple devices
Android devices
Other
HTC Windows 8 devices are Microsoft’s biggest market share
The HTC HTC-One M8 was launched in August 2017, and the company began testing with the launch of two Windows 8 devices at Computex. Both launched on October 4, the day before the release of the iPhone 6s and iPhone 6s Plus.
Hardware specs for the HTC One M8:
Display 64-bit Android 4.3.2 Kitkat
16MP rear-facing camera with 1/2-inch S-curve sensor – 4,700 lumens screen.
Dual LED backlight
Bluetooth 4.0, 592k, 720p, NFC, optical image stabilization, and 511MP front-facing camera is equipped with built-in video processor. The main camera sensor has an F2.0 aperture, built-in optical image stabilization.
Easily expandable rear camera with IR coating
Supports microSD card reader on upper body.
A redesigned rear view camera with front-mounted video processor – 1,848k
Two USB 3.0 ports and microSD card slot
Integrated Ethernet port – USB 3.1
Tune to external music & video with support for USB 4.0
The HTC One M8 and HTC One M8 Plus will both be available in China on November 21, 2017
According to the reports cited in the Wall Street Journal, the company plans to begin offering the iPhone 6s and iPhone 6s Plus in the third quarter of 2015 and on October 21, 2015, both smartphones will be available exclusively in U.S. markets.