Milk Market in China
The milk product market in China is very huge, and the totally milk consumption in China reached 19 million tons in 2006 and pass 25 million tons in 2008. This growth will place China’s market sized ahead of Major European milk market such as France.
Today, Indo Milk is the Indonesia largest milk company, as a foreign brand for China consumer, Indo Milk have enough quality to attack the China milk market. Due to the develops of China, the consumer begin to purchase the import high quality products, and the first thing that consumer looking for is the quality of the products, cause the made in China milk product scandal in 2009, Chinese consumer begin lost the confident to the made in China milk products, and the market share of the main milk manufactures in China such as YILI, Mengniu and Sanlu drop down and made a great opportunities for the import foreign brand milk products. Although the price of Indo milk product cannot compete with the made in China milk products, but this is not the main issue for Indo milk, the most important issue is the product quality, Indo milk always insist to control the quality of the product and try best to offer the high quality products to the market, and these is what the Chinese consumers need. Although the Nestle set up a factory in China and produce milk, but the Chinese consumer need the purely import milk, and this is also a advanced for the Indo milk.