Essay About Minds Of Children And Soda Companies

Advertising in Schools
Essay title: Advertising in Schools
During last weeks class we discussed advertising in schools. I believe this to be a very controversial subject. However, I’m not quite sure on what side of the issue I stand. Advertising in schools for corporations is a positive thing. It allows them to not only leave a lasting impression in the minds of children who may become long-term buyers of their product, but it also allows them to target students directly which is extremely beneficial. If an elementary school child is offered to drink soda to accompany their meals every day then they are more likely to opt to drink that same soda with their lunch even when they are out of school, maybe in a restaurant. Generally they don’t have a wide variety of soda options in schools because soda companies such as Pepsi sign an exclusive contract with the school they are doing business with therefore the child doesn’t have the option of drinking Coke or any of the Coca Cola Company’s other products. Also, the company is usually allotted areas to put up banners such as in gyms and on football stadiums. In these contracts the company and the school both make out well. The school has another means