Essay About Mission Statement And Implementation Phase

Babysitting Service
Babysitting Service
A Marketing Plan Presented by:
Reva Leanna Rodriguez
Table of Contents
Page
Background ………………………………………………………………….
Company Description ………………………………………………………..
Strategic Focus and Plan……………………………………………………..
Mission Statement……………………………………………………
Goals……………………………………………………………………
Competitive Advantage ………………………………………………………
Situational Analysis …………………………………………………………..
SWOT Analysis………………………………………………………….
Environmental Forces……………………………………………………
Consumer Analysis………………………………………………………
Market product Grid …………………………………………………………
Service Offering…………………………………………………………
Service Strategy…………………………………………………………
Break-Even Point ……………………………………………………………..
Marketing Program …………………………………………………………..
Promotion Strategy……………………………………………………..
Promotion Schedule…………………………………………………….
Promotion Strategy (cont.)………………………………………………
Implementation Phase ………………………………………………………….
Executive Summary …………………………………………………………….
Bibliography ……………………………………………………………………..