Nrss 4 Star Hotel Case Study
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[pic 1][pic 2]THE UNIVERSITY OFNORTHAMPTONThe College where education is fun Transforming lives, inspiring change Group Assignment[pic 3]“The hotel where you can find the joy!”Table of Contents1. Introduction 31.1. Vision 31.2. Mission Statement 31.3. Goals 31.4. Objectives 41.5. The Promoters 61.6. Location 6Facilities 71.7. Investment (equity/debt) 81.8. Capacity 82. Strategic Plans 102.1. The Organogram (The Strategy Hierarchy) of the Firm 102.2. SWOT analysis 112.3. The proposed Corporate and Business Strategies 12Human Resources Strategies 132.4. Application of Porter’s Five Forces Model to analyze the firm’s existing and future opportunities and threats 153. Conclusion 173.1. Probability of the firm’s success or failure 174. References 18[pic 4][pic 5]Introduction NRSS is a 4-star deluxe property with 145 bedrooms located at the central of Kathmandu with walking distance to major embassy, shopping center, touristic hub Thamel. Relax in our modern and spacious bedrooms with all the facilities like high-speed internet, flat-screen T.V. You can unwind at Freecool, our 24-hour coffee shop where we serve multi-cuisine dishes. We are a perfect venue for your private parties, wedding and for hosting meetings.Vision Offer a 5 star luxuries service at a revolutionary price every time.
Mission StatementOur mission is to delight our guest and staff by providing exceptional experience and service.Goals10 Year GoalBecome the leading independent 4* star hotel in NepalBecome a fully sustainable companyOpen 2 other hotels in other cities of NepalObjectivesCommon Objectives:To earn profitTo offer good ROC (Return on Capital)Strategic Objectives:To be one of the leading hotels in terms of service, infrastructureTo ease the fear of ROIs by increasing earnings per share as much as possibleIncrease company’s own capital to reduce dependency on borrowed capitalEnhanced and focused on employee satisfactionTactical ObjectivesGrowth in market of Thamel areaEstablishing more luxurious suites to fit accommodationGrowth in the sense of extending brand name with range of service offered as travel guide for tours, continuous interaction with customers and implementation of ASS (After Sales Service), in this case, however, After Service ServiceRelatively to go with technological advancementOperational ObjectivesIncrease in the service quality being active during customer stayOnce a while, organizing relaxation for generating more profitProper management of cash inflows and outflowsHow We Win[pic 6]Our strategy to win focused on the 4Ms.NRSS – Product and service innovation in our sign brand will lift the portfolio.NRSS Rewards – Growing how we think about the recompense loyalty will create portfolio preference.Mobile-Digital – Leading in mobile-digital technology will empower guests.Millennial Mindset – Our luxury lifestyle portfolio, brand partnership and marketing will drive Next Gen preference.Scorecard[pic 7]To be the worlds Favorite hotel, we want to lead to these success measures:Associate Engagement – Career satisfaction and firm pride as measured through associate Engagement Survey.Customer Loyalty – Next Gen preference measured through Brand Tracking, NRSS Rewards, Activation, GSS Stay Behavior and Gust Voice. Owner Preference – New unit growth relatives to our competitors.Shareholder Value – As measured by stock price.The Promoters[pic 8]Figure 2: Showing the promotors of NRSSLocationUttardhoka, Kathmandu, Nepal. Tel: +977- 014469986. E: [email protected], W: www.nrss.com