Technological Advancement of Mobile AdvertisingEssay Preview: Technological Advancement of Mobile AdvertisingReport this essayAssignment 15There are several advantages to the technological advancement of mobile advertising that were not once present when only traditional advertising on billboards and newspapers existed. While traditional advertising is still used frequently today and is a very significant way of sending a message to consumers about your product or service, they do not fully capture the attention of people as much as mobile advertisements do. Mobile advertisements are everywhere; they follow the consumer from their home to the workplace and to their recreational activities. Traditional advertisement is limited to the exposure by choice of the consumer.
There are two defining differences between mobile advertising and traditional advertising. When individuals use their smart phones and go on apps to play games, stream music, read news, etc., these companies using a mobile platform to advertise their product or service make their advertisement an obstacle for consumers using their apps. Apps will force you to read an advertisement before reading an article or watch a video ad before seeing their video. Companies strategically place advertisements in between songs on music apps and make them a part of games in order to get the user to recognize them more regularly. The significant part about mobile apps is also using location technology to determine the whereabouts of a consumer, and advertising products locally based on their location. So not only are these companies secretly finding ways to force the consumer to watch or participate in their advertisements, but also making sure the product or service is obtainable and convenient for the consumer.
Another way in which mobile advertisements contribute to an increase in revenue for many companies is the platform in which the consumer can purchase the product or service directly from their smart phone. This feature is not available when an individual sees an advertisement in the newspaper or on television. The ability to click directly on the advertisement and receive the service immediately is also an encouragement to the consumer to allow the advertisement to convince them to make the purchase. This ability gives higher web traffic for both the advertisement and the page on which the advertisement is on, and is altogether better for both parties. These two reasons are the main reason why mobile advertisement has had such a large impact on the advertising world today.
The advertising business is becoming much more connected with the world. The number of mobile ad networks in the country is growing at an exponential rate, which will likely reduce the barriers to the creation of new ad slots for the consumers. The industry currently has over 30 ad networks.
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With digital, advertising is increasingly connected to other services and products on the web. Google’s Fiber is one major example which enables the ad network to gain access to the web at a level that is more comparable to the ad network using mobile and desktop. With the rise of mobile internet services (aka “AdMob”), these ad networks have a potential to have an impact on the ad market as they will allow ad services to reach more of the public in an easier way at a higher volume. The result of these services and services is a large increase in the average internet price for non-users. The increased cost of those services is likely to ultimately be paid for by the ad network in the form of a net neutrality fee. A lot of the industry’s ad networks have an influence on the web, thus reducing the costs of advertising at a higher volume in order to provide a better experience of buying the item and other ad services on the web through your own devices. The industry relies in this way on web analytics software to improve our web presence and improve our user experience. With this software, the overall cost for the ads to be delivered through the ad network falls. It takes time for these software programs to be operational. It takes a lot of time for these advertisements to become available on the web and even longer for advertisers to get them onto the web.
Advertisers want to have the best experience to see their customers and they have an overall goal of maximising their sales value. However, there is a big difference between monetising on the web and delivering ads to your target audience. The difference between using some of the ad networks services is quite great to some, but that is about it. Google is clearly able to reach all of our customers to provide the greatest possible quality advertising to their customers. Google is also known for its quality of service and they are certainly going to be one of the more successful companies that they are and to be a major beneficiary of that. Their success in the long run depends on how well they manage to attract and retain advertisers and how their quality of service is maintained through their own ad networks. With Google having said that they would like to see its users as the top mobile shopping destinations, this certainly shows an intention to do things differently. There is already a tremendous amount of advertising on the web that has been done on ad networks, however in the case of the Google AdMob campaign we are seeing a much bigger change in how the ad network is handled. This shift is happening quickly, and it will see ad networks not being able to compete directly with the large internet users. While the online ad networks have experienced a big growth over the last few years in the last few years, they do not have the ability to compete directly with the vast majority of people who visit the web. What makes this much more compelling is that the vast majority of these ad networks are focused on a narrow number of users