Product Pricing Strategy Semester: Spring Summer Fall Sample FormatSAMPLE FORMATUniversity of South AsiaFaculty of Management StudiesAcademic Year 2008Basic InformationProgram: Product Pricing Strategy Semester: Spring Summer fallCredit Hours: 3 Total Lectures hours: 45Teachers Name: Dr. Shehzad Ansar Email: [email protected] DescriptionIn the past pricing was not given the due importance, whereas, in the recent years it has been recognized as one of the most crucial subject for business community. ‘Product Pricing Strategy” PPS has a unique approach towards pricing giving it proper recognition. The modern concepts, theories, product differentiation and strategies have given it a new theme. The additional topic of “Ethics in Pricing” is also a new addition. Now, price is not just a number on the TAG, or to recover basic cost plus profit, rather it is now a science of selling features. Innovations, obsolesce, Globalization of markets and production has given pricing a new dimension that we need to learn.
Learning ObjectivesAfter studying this course the students should be able to:Define product, product manager and role of different product managers handling local, multinational and industrial products.Describe the brand, brand manager and management.Describe major ethical perspective.Understand and apply the ethical decision-making framework.Understand social responsibility from several dimensions.Understand problems with existing pricing methodsRealize the fundamental principles that guide strategic pricingUnderstand economic valueKnow how to estimate economic value by following the 3 stepsUnderstand value based market segmentationAppreciate the importance of knowing the customers cost of search and type of benefits soughtKnow the four generic value communication strategies, when to implement each, and how to design value communication content effectively.
- About the book:
This is a comprehensive and challenging book that exposes the true facts about an emerging company operating in a highly competitive market. Along with a detailed survey of its strengths to date, the book also shows how the company is changing over time, based on consumer behaviour, demand, quality of services and data (even if market size only predicts the outcome). The information available is presented on a clear and vivid page. The book is filled with action-driven insights from the management, management, sales and marketing teams who run the business. An invaluable resource to any company, this book is sure to have a big impact.
- About the book:
This is the first of many books to tell the story of our lives, our businesses and our lives in Europe. The book covers the whole of history, including the development. The book looks at the role the country plays in this history, including the impact of the EU on the European social relations and the expansion of the economy.
- About the book:
This book tells a completely new story about globalization, the way we operate our economies to create jobs and create opportunity for people in different countries at different stages of their lives. Each book introduces a different aspect of the business model – the type of environment or product that our customers and suppliers are looking for, the quality of service provided through us and the ability of our customer base to adapt seamlessly to any changes.
- About the book:
This book tells the history of Europe and helps to define the European company in the 21st Century. It also takes the unique lessons of this new age and points out potential challenges that the new world may impose on European business as a whole. The book takes a deep dive on social issues, including how we manage our own values, expectations, objectives and future. It also explores the potential benefits of being open-minded and understanding the challenges that come with new technologies or the unique challenges they bring. The book is a powerful antidote to the traditional myths and facts, and the lessons from this book could transform the way we think.
- About the book:
This is a comprehensive and challenging book that exposes the true facts about an emerging company operating in a highly competitive market. Along with a detailed survey of its strengths to date, the book also shows how the company is changing over time, based on consumer behaviour, demand, quality of services and data (even if market size only predicts the outcome). The information available is presented on a clear and vivid page. The book is filled with action-driven insights from the management, management, sales and marketing teams who run the business. An invaluable resource to any company, this book is sure to have a big impact.
- About the book:
This book is the first of many book reviews to inform the history of European technology and engineering, and also tells how EU decision-making can shape the future of the industry under the new international circumstances we are living in. This book provides a deep knowledge of EU decision processing, with an introduction of the various parts of the ‘soft-money’ (loans and loans) market – such as the ‘soft money-based’ (
- About the book:
This is a comprehensive and challenging book that exposes the true facts about an emerging company operating in a highly competitive market. Along with a detailed survey of its strengths to date, the book also shows how the company is changing over time, based on consumer behaviour, demand, quality of services and data (even if market size only predicts the outcome). The information available is presented on a clear and vivid page. The book is filled with action-driven insights from the management, management, sales and marketing teams who run the business. An invaluable resource to any company, this book is sure to have a big impact.
- About the book:
This is the first of many books to tell the story of our lives, our businesses and our lives in Europe. The book covers the whole of history, including the development. The book looks at the role the country plays in this history, including the impact of the EU on the European social relations and the expansion of the economy.
- About the book:
This book tells a completely new story about globalization, the way we operate our economies to create jobs and create opportunity for people in different countries at different stages of their lives. Each book introduces a different aspect of the business model – the type of environment or product that our customers and suppliers are looking for, the quality of service provided through us and the ability of our customer base to adapt seamlessly to any changes.
- About the book:
This book tells the history of Europe and helps to define the European company in the 21st Century. It also takes the unique lessons of this new age and points out potential challenges that the new world may impose on European business as a whole. The book takes a deep dive on social issues, including how we manage our own values, expectations, objectives and future. It also explores the potential benefits of being open-minded and understanding the challenges that come with new technologies or the unique challenges they bring. The book is a powerful antidote to the traditional myths and facts, and the lessons from this book could transform the way we think.
- About the book:
This is a comprehensive and challenging book that exposes the true facts about an emerging company operating in a highly competitive market. Along with a detailed survey of its strengths to date, the book also shows how the company is changing over time, based on consumer behaviour, demand, quality of services and data (even if market size only predicts the outcome). The information available is presented on a clear and vivid page. The book is filled with action-driven insights from the management, management, sales and marketing teams who run the business. An invaluable resource to any company, this book is sure to have a big impact.
- About the book:
This book is the first of many book reviews to inform the history of European technology and engineering, and also tells how EU decision-making can shape the future of the industry under the new international circumstances we are living in. This book provides a deep knowledge of EU decision processing, with an introduction of the various parts of the ‘soft-money’ (loans and loans) market – such as the ‘soft money-based’ (
- About the book:
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