Strategic Management – Level Three Core & Option – Marketing, Events and Tourism
UMSDDJ-15-3Strategic ManagementLevel Three Core & OptionMarketing, Events and Tourism(MET)MODULE HANDBOOK2016/2017University of the West of England, Bristol.Contents How to do Well on this Module 2Module Assessment 4Module Reading and Resources 4-5Teaching and Learning Strategy 6-7The Seminar Programme Preparation Tasks 7-10Lecture and Seminar Programme and Readings 2016-2017 11-13How To Do Well On This ModuleIt may seem obvious, but the way to succeed on the Strategy Module is to achieve the learning objectives. The primary objective of the module is to develop your capacity to integrate knowledge in order to analyze unstructured management problems from a strategic perspective.
What Does This Mean? What Do You Have To Do?The psychologist Bloom (1956)[1] suggested that learning takes place at a number of different levels. Blooms taxonomy, slightly modified, describes the basis of the strategy course:KNOWLEDGE AND UNDERSTANDINGAPPLICATIONANALYSISEVALUATIONAnalysis and evaluation are concerned with taking apart and rethinking our present understanding. Synthesis is the process of re-combining the elements into a whole and new understanding.The Strategy Module is about developing the intellectual and conceptual skills necessary to deal in a practical way with complex situations. This is not always an easy or comfortable process.Developing the necessary skill takes practice and rehearsal. This is not the sort of module you can mug up at the last moment. To do well you will need to read the material as you go through the module and practice applying what you know during the seminars. SYNTHESISIn the coursework essay and the exam, high quality answers will offer evaluation and synthesis. To pass the exam, students are expected to demonstrate knowledge and understanding and some application to appropriate case studies; to pass the coursework essay students should do these for the assignment set.