MANAM EXPRESS SWOT Analysis STRENGTH WEAKNESS The brand of Manam is carried on to Manam Express “Comfort Filipino Food” Great tasting & High-Quality dishes for a decent price Value for money meal  Many of the beloved items from Manam cannot be produced in Manam Express Quality and taste cannot be exact copied for two main reasons  It is intended to be fast food   It might not reach the value budget of the target market anymore.   OPPORTUNITIES THREATS Power of “word of mouth” Adding varieties and other choices Strengthening day part by:  Adding group value meals Merienda Meals & Pampalamig  People who have tried Manam might have higher expectations and end up getting disappointed with Manam Express Customers might take it literally what servers say that Manam Express has the same exact taste as Manam               MANAM EXPRESS SUMMARY OF FEEDBACKS  Glorietta Trinoma Both Food Menu   Value Meals Only have two value meals: Kumpleto & Sizzlers Multiple combinations for the Kumpleto meal, which is great because customers like mixing up their orders Presentation Menu is very clear and straight to the point Pictures are clear and exactly what is served to the customers Price   Price Point  P149 for either the Kumpleto or Sizzler meal Pricing is really good for the quality of food served Speaks fast food but quality is that of a restaurant Dish Trials Temperature The ulam was warm Rice and vegetables were cold, specifically for the Tinola Temperature Everything was warm when it was served I saw the chef checking up on the Presentation Presentation can be improved on Portion of the ulam looked really small since it was rice & ulam in one plate, then vegetables on rice that I ordered Taste & Texture Tinola rice was dry and tasted like plain rice only Gising-gising was great, it was crunchy and tasty but was cold  temperature from time to time Taste & Texture Tinola rice tasted more like tinola and the texture of the rice wasn’t dry Pinakbet was also warm and tasted great Sisig was really good a mixture of crunchy and soft textures Sisig was also tasty, however it was different from the sisig that I’ve tried in Manam Manam sisig was saucy while the on in Manam Express was dry the other Taste & Texture Ulam (Bagnet) was really tasty and the texture was perfect.  The bagnet was unlike any other bagnets that I’ve tried in fast food stalls before. It was really quality over quantity for Manam Express  People Internal • One server was answering a phone call, but I am not sure if it was for work or just a random one  Hospitality Servers/Cashier were very welcoming Store & Menu Knowledge They know what they were selling Knows what the best-sellers from the Kumpleto & Sizzler meals Claim “The taste of Manam Express is  exactly the same as Manam but with less choices” External • • • • • Customers in Glorietta food court were more on the go Customers are more willing to spend a little bit more to get both quality and quantity meals Order, eat, then leave Not that afraid of spending more for food, since a lot would order from Pepper Lunch & House of Minis (price range is around P165 above), also they would also get the more expensive meals from Sisig Hooray/Dava o Tuna Grill Other stalls that offered cheap value meals were dead, except for Sisig •         Customers in the Trinoma food court takes their time eating Customers are more mixed in Trinoma, in terms of willingness to spend more or spend less for food • Many customers are in groups, especially in Glorietta
MANAM EXPRESS SWOT Analysis:
STRENGTHS:
- The brand of Manam is carried on to Manam Express, offering "Comfort Filipino Food" with great tasting and high-quality dishes at a decent price.
- Manam Express provides value for money meals, which is appealing to customers.
- It offers many beloved items from Manam’s regular menu.
WEAKNESSES:
- Some of the beloved items from Manam cannot be produced in Manam Express due to the intended fast food concept.
- The quality and taste of dishes in Manam Express might not be an exact copy of Manam’s due to the limitations of being a fast food establishment.
- There is a concern that Manam Express might not reach the value budget of its target market anymore.
OPPORTUNITIES:
- Manam Express can leverage the power of "word of mouth" to increase its customer base.
- Adding varieties and other choices to the menu can attract a wider range of customers.
- Strengthening the day part by adding group value meals, Merienda Meals, and Pampalamig can increase customer satisfaction and loyalty.
THREATS:
- Customers who have tried Manam might have higher expectations and could potentially be disappointed with Manam Express.
- Customers might take it literally when servers claim that Manam Express has the same exact taste as Manam, leading to potential dissatisfaction.
SUMMARY OF FEEDBACKS (Glorietta & Trinoma):
- Food Menu: Manam Express offers value meals, with two options – Kumpleto and Sizzlers. The Kumpleto meal has multiple combinations, allowing customers to mix up their orders.
- Presentation: The menu is clear and straight to the point, with clear pictures that accurately represent the served dishes.
- Price: The pricing of P149 for either the Kumpleto or Sizzler meal is considered good for the quality of food served. It has the appeal of fast food but with the quality of a restaurant.
- Dish Trials: Feedback on temperature varies, with some dishes being warm while others have cold components. Presentation can be improved, as some customers felt that the portion of the ulam (main dish) looked small.
- Taste & Texture: Some customers found the Tinola rice to be dry and plain, while others felt it tasted like tinola and had a good texture. The Gising-gising dish received positive feedback for being crunchy and tasty, although it was occasionally served cold. The Sisig dish was generally well-received, but customers noted that it was different from the sisig at Manam, with Manam Express’ version being dry. The Bagnet dish was praised for its taste and texture, being different from other bagnets found in fast food stalls.
- People: One server was observed answering a phone call, but it was unclear if it was work-related or personal.
- Hospitality: Servers and cashiers were welcoming and had good knowledge of the store and menu, including the best-sellers from the Kumpleto and Sizzler meals.
- Customers: In Glorietta, customers were more on the go and willing to spend a bit more for quality and quantity meals. In Trinoma, customers varied in their willingness to spend more or less for food, and many were in groups.
Overall, Manam Express has strengths in carrying the brand’s reputation and offering value for money meals. However, there are weaknesses in replicating the exact quality and taste of Manam’s dishes in a fast food setting. The opportunities lie in leveraging word of mouth and expanding the menu, while the threats include managing customer expectations and ensuring consistent quality. Feedback from Glorietta and Trinoma suggests a mix of positive and negative experiences, highlighting areas for improvement such as temperature consistency, portion size, and dish presentation.