MANAM EXPRESS SWOT Analysis STRENGTH WEAKNESS The brand of Manam is carried on to Manam Express “Comfort Filipino Food” Great tasting & High-Quality dishes for a decent price Value for money meal  Many of the beloved items from Manam cannot be produced in Manam Express Quality and taste cannot be exact copied for two main reasons  It is intended to be fast food   It might not reach the value budget of the target market anymore.   OPPORTUNITIES THREATS Power of “word of mouth” Adding varieties and other choices Strengthening day part by:  Adding group value meals Merienda Meals & Pampalamig  People who have tried Manam might have higher expectations and end up getting disappointed with Manam Express Customers might take it literally what servers say that Manam Express has the same exact taste as Manam               MANAM EXPRESS SUMMARY OF FEEDBACKS  Glorietta Trinoma Both Food Menu   Value Meals Only have two value meals: Kumpleto & Sizzlers Multiple combinations for the Kumpleto meal, which is great because customers like mixing up their orders Presentation Menu is very clear and straight to the point Pictures are clear and exactly what is served to the customers Price   Price Point  P149 for either the Kumpleto or Sizzler meal Pricing is really good for the quality of food served Speaks fast food but quality is that of a restaurant Dish Trials Temperature The ulam was warm Rice and vegetables were cold, specifically for the Tinola Temperature Everything was warm when it was served I saw the chef checking up on the Presentation Presentation can be improved on Portion of the ulam looked really small since it was rice & ulam in one plate, then vegetables on rice that I ordered Taste & Texture Tinola rice was dry and tasted like plain rice only Gising-gising was great, it was crunchy and tasty but was cold  temperature from time to time Taste & Texture Tinola rice tasted more like tinola and the texture of the rice wasn’t dry Pinakbet was also warm and tasted great Sisig was really good a mixture of crunchy and soft textures Sisig was also tasty, however it was different from the sisig that I’ve tried in Manam Manam sisig was saucy while the on in Manam Express was dry the other Taste & Texture Ulam (Bagnet) was really tasty and the texture was perfect.  The bagnet was unlike any other bagnets that I’ve tried in fast food stalls before. It was really quality over quantity for Manam Express  People Internal • One server was answering a phone call, but I am not sure if it was for work or just a random one  Hospitality Servers/Cashier were very welcoming Store & Menu Knowledge They know what they were selling Knows what the best-sellers from the Kumpleto & Sizzler meals Claim “The taste of Manam Express is  exactly the same as Manam but with less choices” External • • • • • Customers in Glorietta food court were more on the go Customers are more willing to spend a little bit more to get both quality and quantity meals Order, eat, then leave Not that afraid of spending more for food, since a lot would order from Pepper Lunch & House of Minis (price range is around P165 above), also they would also get the more expensive meals from Sisig Hooray/Dava o Tuna Grill Other stalls that offered cheap value meals were dead, except for Sisig •         Customers in the Trinoma food court takes their time eating Customers are more mixed in Trinoma, in terms of willingness to spend more or spend less for food • Many customers are in groups, especially in Glorietta
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The brand of Manam is carried on to Manam Express, which offers "Comfort Filipino Food."
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Manam Express provides great tasting and high-quality dishes for a decent price, offering value for money meals.
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Many of the beloved items from Manam cannot be produced in Manam Express due to its intended fast food nature.
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The quality and taste of the dishes in Manam Express may not be able to exactly replicate that of Manam due to the constraints of being a fast food establishment.
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There is a possibility that Manam Express may not reach the value budget of the target market anymore.
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Manam Express can leverage the power of "word of mouth" to attract more customers.
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Adding more varieties and choices to the menu can enhance the dining experience.
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Strengthening the day part by introducing group value meals, merienda meals, and pampalamig (refreshments) can attract a wider range of customers.
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Customers who have tried Manam may have higher expectations and could end up being disappointed with Manam Express.
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Customers might take it literally when servers claim that Manam Express has the same exact taste as Manam, leading to potential dissatisfaction.
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Glorietta and Trinoma branches have both received feedback.
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Value meals are available, with two options: Kumpleto and Sizzlers.
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The Kumpleto meal offers multiple combinations, which customers appreciate as they can mix up their orders.
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The menu presentation is clear and straightforward, with pictures accurately representing the served dishes.
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The pricing of the meals is considered good for the quality of food served, aligning with the fast food concept.
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Feedback regarding dish trials highlights variations in temperature and presentation.
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The ulam (main dish) was warm, but the rice and vegetables were cold for the Tinola dish.
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Overall, the taste and texture of the dishes received mixed reviews.
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The Gising-gising dish was praised for being crunchy and tasty, but sometimes served cold.
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The Tinola rice was dry and lacked flavor, while the Pinakbet was warm and tasted great.
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The Sisig dish had a mixture of crunchy and soft textures and was generally well-liked, although different from the sisig served at Manam.
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The Bagnet dish received positive feedback for its taste and texture, with customers appreciating the quality provided by Manam Express.
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Feedback regarding the staff and service mentioned one server answering a phone call, which raised uncertainty about the nature of the call.
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Hospitality from servers and cashiers was generally welcoming, and they demonstrated good knowledge of the store and menu.
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External observations noted that customers in Glorietta food court were more on the go, while those in Trinoma food court took their time eating.
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Customers in Glorietta seemed willing to spend more for quality and quantity meals, while those in Trinoma had a mix of preferences in terms of spending on food.
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Many customers were seen in groups, especially in Glorietta.
Manam Express is a restaurant that has received feedback from customers who have previously tried its parent brand, Manam. These customers may have higher expectations when trying Manam Express and could potentially be disappointed if the experience does not meet their expectations. It is important for the servers to be cautious when claiming that Manam Express has the exact same taste as Manam, as customers might take this statement literally and feel dissatisfied if the taste does not match their previous experience.
The Glorietta and Trinoma branches of Manam Express have both received feedback. The restaurant offers value meals, with two options: Kumpleto and Sizzlers. The Kumpleto meal offers multiple combinations, allowing customers to mix up their orders and appreciate the variety. The menu presentation is clear and straightforward, with pictures accurately representing the served dishes. The pricing of the meals is considered good for the quality of food served, aligning with the fast food concept.
Feedback regarding dish trials has highlighted variations in temperature and presentation. For example, in the Tinola dish, the ulam (main dish) was warm, but the rice and vegetables were cold. Overall, the taste and texture of the dishes received mixed reviews. The Gising-gising dish was praised for being crunchy and tasty, but sometimes served cold. The Tinola rice was dry and lacked flavor, while the Pinakbet was warm and tasted great. The Sisig dish had a mixture of crunchy and soft textures and was generally well-liked, although it differed from the sisig served at Manam. On the other hand, the Bagnet dish received positive feedback for its taste and texture, with customers appreciating the quality provided by Manam Express.
Feedback regarding the staff and service mentioned one server answering a phone call, which raised uncertainty about the nature of the call. However, hospitality from servers and cashiers was generally welcoming, and they demonstrated good knowledge of the store and menu.
External observations noted that customers in the Glorietta food court were more on the go, indicating a preference for quick meals. In contrast, customers in the Trinoma food court took their time eating. Customers in Glorietta seemed willing to spend more for quality and quantity meals, while those in Trinoma had a mix of preferences in terms of spending on food. Many customers were seen in groups, especially in Glorietta, suggesting that Manam Express is popular for group dining.
In conclusion, customers who have tried Manam may have higher expectations when trying Manam Express, and the restaurant should be cautious when claiming to have the exact same taste. The feedback received regarding the dishes, staff, and customer preferences provides valuable insights for the improvement of Manam Express.