Essay About Mr Ankur Gupta And Strategic Changes

Brewberry’s Hospitality Pvt Ltd – Coffee Chain Case Study
A Project Report onRationalizing the OperationsSubmitted in Partial Fulfillment of the Requirements For the Degree of MASTER OF BUSINESS ADMINISTRATION[pic 1]ByVikas Garg D023To theFaculty MentorProf PN Mukherjee PrefaceIndian customers are evolving displayed though the proliferation of cafés. Cafes and coffee till recently was considered a place for elite that suited customers with deep pockets. But last few years have created plethora of opportunities for the sector. Brewberrys Hospitality Pvt Ltd a tier2 and tier 3 cafe chain is giving an affordable option to the pocket friendly customers with the various quality options. To serve the customers, Brewberrys is overhauling operations on all fronts including café, supply chain, new stores, vendor management, logistics etc. Even organizational design was relooked to support the growth targets for next 3 years. Strategic changes are now on the table with my input in all above to take the company to the next level of growth.AcknowledgementIt is a privilege and a great joy for me to extend my heartiest thanks to Brewberry’s Hospitality Pvt Ltd for making this internship a great learning experience for me through the live challenges facing the organization. I want to take this opportunity to extend my gratitude to Mr Ankur Gupta and Mr Ronak Kapatel, Directors and Cofounders of this great success story serving coffee to the unserved to be the guiding post throughout the duration of our internship who allowed us to work with independence in all facets of the company. Also, I would like to thank Mr Binny Varghese who brought his experience and enlightened us with everything about coffee. I thank Mr Nirav Raval to allow me lead the team for logistics and stores. Mr Hemant Shenoy and Mr Hussain stayed as the pillars for any information on the café operations and marketing of franchise. I am also grateful to Mr Pranav Joshi to allow me to develop a business plan for a new overseas café franchise and interaction with the client. Table of ContentsPrefaceAcknowledgementExecutive SummaryCompany and Project Details        About Brewberrys        About the Cafe IndustryLiterature ReviewPeojects UndertakenChallengesLearningsAbout BrewberrysThe Coffee chain started in 2008 with first café in Vadodara, Gujarat Started by two Hotel Management graduates in 2008, and the business has grown exponentially catering to the customers from all walks of life. The café has competition from the likes of Café Coffee Day, Starbucks, Barista, Jean Gloria Coffee navigating through the maze with the intention to serve coffee at affordable price. The target market are the customers from tier 2 and 3 cities who have disposable income to spend but lack of avenues in their cities provide a great opportunity for success. The organization works on both company owned and franchise stores with around 100 stores in 20 cities with focus on the emerging cities of India. Brewberrys is currently running stores in cities such as Vadodara, Surat, Gulbarga, Faridabad, Jaipur etc. The company has three kinds of offerings for B2B customers. They include