Mr Bean – Chain Soya Bean Food & Beverage Retailer in SingaporeContentsINTRODUCTION ………………………………………………………………………………………………………… 3WHAT ARE THE ROLES AND BENEFITS OF BRANDING TO SELLERS AND BUYERS IN THE FOOD AND BEVERAGE BUSINESS? IS BRANDING ONLY FOR BIG COMPANIES? WHY OR WHY NOT?…………………………………………………………………………………………………… 4
WHAT CONTITIUTES THE BRAND IDENTITY OF MR BEAN? WHAT IS YOUR EVALUATION OF THE MR BEAN BRAND IDENTITY? WHAT WILL YOU SUBTRACT FROM THIS IDENTITY?………………………………………………………………………………………………… 4 – 7
HOW CAN BRAND LOYALTY BE BUILT? WHAT IS YOUR EVALUATION OF STEPS UNDERTAKEN BY THE COMPANY LOYALTY TO THE MR BEAN BRAND? WHAT OTHER RECOMMENDATIONS WOULD YOU PROPOSE TO STRENGTHEN BRAND LOYALTY?………………………………………………………………………………………………… 8 – 9
REFERENCES…………………………………………………………………………………………………………… 10INTRODUCTIONStarted in 1995, Mr Bean is the leading chain soya bean food & beverage retailer in Singapore today. With more than 50 outlets located island-wide, Mr Bean offers a variety of soya bean drinks and snacks. Young and old can enjoy refreshing ice blended flavoured soya drinks, ice-creams, pastries and more.
Adopting a fast food concept, Mr Bean possesses the experience and technology to produce fresh and delectable product offerings with rich nutritional value.
Today, Mr Bean prides himself on a strong corporate philosophy – where constant research goes into producing healthy and creative products.With a visionary management team and a commitment to providing new and delectable products, Mr Bean is poised to expand rapidly in the region.Vision & MissionBrand VisionThis is a story of a humble bean that has grown to be part of peoples lives. We believe that everyone is entitled to lead a fulfilling and enriching life and this philosophy is translated into Lifes Simple Pleasures. It is the simple pleasures in life that fill us up and move us. Through our relationships with our customers, staff and the community, we hope to inspire and touch lives as we are entrusted by our customers to be part of their daily life experiences.
We believe it is a business necessity that we serve the needs of our customers as well as provide them the best quality options for the best price, service and cost in the world. It is our goal to create a more productive and beneficial, sustainable and beneficial experience for our customers and we encourage all our customers to join us.
Our company values quality and customer service in every detail, as well as our relationship with the industry to bring the world a better and more pleasant and successful shopping experience. We are proud to lead the way for our companies with a vision and a philosophy where a simple and enjoyable living is what helps our brand become a more sustainable and healthy investment.
Today, I want to share one facet to the world’s greatest entrepreneurs… The business environment is where we come from. Not just our company itself, but our country too. Our people are our closest in that regard…. and we bring them together with them and put the brand in their perspective, their vision, their passion.”
Our Company is a growing business… we have raised over $40m for our product. Over 3.2m people now have access to our products, and that is a huge accomplishment for this company.
This brings us closer together, and with your support and help, this company is becoming #8 of the largest company in Europe, with the largest user base in the world.
We believe it is a business necessity that we serve the needs of our customers as well as provide them the best quality options for the best price, service and cost in the world. It is our goal to create a more productive and beneficial, sustainable and beneficial experience for our customers and we encourage all our customers to join us.
Our company values quality and customer service in every detail, as well as our relationship with the industry to bring the world a better and more pleasant and successful shopping experience. We are proud to lead the way for our companies with a vision and a philosophy where a simple and enjoyable living is what helps our brand become a more sustainable and healthy investment.
Today, I want to share one facet to the world’s greatest entrepreneurs… The business environment is where we come from. Not just our company itself, but our country too. Our people are our closest in that regard…. and we bring them together with them and put the brand in their perspective, their vision, their passion.”
Our Company is a growing business… we have raised over $40m for our product. Over 3.2m people now have access to our products, and that is a huge accomplishment for this company.
This brings us closer together, and with your support and help, this company is becoming #8 of the largest company in Europe, with the largest user base in the world.
Mr Bean And Chain Soya Bean Food. (October 11, 2021). Retrieved from https://www.freeessays.education/mr-bean-and-chain-soya-bean-food-essay/