Case Study on Spinning MillEssay title: Case Study on Spinning Mill“Can i rely on sales force? And do you think it will lessen my burden?” asked Mr.Shargeel Khalid director of Khalid Shafique Spinning Mills Ltd. as we were having a meeting in his office regarding the division of work, and how company can spread its wings in international market. We proposed him to hire a sales force as it will reduce his administrative time and company could sell more. Since its inception Khalid Shafique Spinning Mills Ltd was operated by Mr. Shargeel who formed this new factory due to his passion of becoming an entrepreneur. Currently there are two types of marketing:
Consumer marketingIndustrial marketingWhat this spinning mill does is industrial marketing in which they have long term contracts on huge levels and bulk ordering by buyers. In industrial marketing you have a marketing team which involves the owner in it too. Such industries include leather, garments, fabric, yarn industries etc. It depends on in-house management of organization whether to have a sales team for marketing or not. The textile sector of Pakistan has a culture of doing personal selling and most of the businesses in textile sector are family owned due to which the mill owner wants to create his own relations with the buyer and avoids hiring a sales force. Mr. Shargeel Khalid is involved with the company transactions sees finances of the company and is sometimes a part of marketing activities.
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12. This is a very different view of how a company is done when the owner is not satisfied with the quality of the goods. According to a recent report by the Pakistani Ministry of Industry and Trade in Industry. In this report of the BSI, it was reported that there is no clear distinction between the quality of the goods being sold and that one can obtain the highest satisfaction of buying such as a brand new jacket or a new hat. The report said that the difference between the 2 different approaches are to produce a higher level of quality from the buyer with an end of product satisfaction as the higher price, more price, better price, has a big financial impact on the price, not only on a consumer’s spending but also on an impact on others. It was also noted that a similar study of the Indian industry was conducted by a third party with which the country has a very big influence. We have decided to put this report to the public as it was seen to be misleading and was not of value. We were in contact with the Indian government for further information regarding how a company is managed at the present time and how this will be achieved. In addition, we have also been given information on how different manufacturing and marketing methods can be devised, to be developed if India decides to move towards an industrial model in the near future. To all parties involved, good work continues. Thank you for your cooperation. The Prime Minister, The Finance Minister and The Prime Minister’s family attended the meeting held in Ahmedabad. He assured Parliament that there was no difference between us on what our priorities were. This meeting was attended by the cabinet ministers, ministers for business, government-level, and also from the various business groups. We asked our Prime Minister to join this meeting. We have also given all the stakeholders a chance to take part in our meeting. I am happy to bring here with me a report to the Parliamentary Research Corporation, which is a non-government office of the Finance Department from which the department can give recommendations and do its work without any interference from the government. The Chairman of the Parliamentary Research Corporation was Suresh Prasad. He is a senior adviser, which is why we are here. The report was forwarded to the Prime Minister. I was also told about the meeting with his ministers. He has now adjourned and I am now going to ask Dr. (D.N.) Kumar or our Chief Financial Officer (C.S.) to take his place on Monday. This morning we will give this report out till 5 pm. My name has been added as Suresh Prasad. I am well. Thanks for the visit. I am very thankful that my government will be there if I need or is in need. Please go on ahead and join us. P.S. We have been contacted by a committee headed by the Minister for Economic Research (C.K.), who expressed his deep worry over the issues that people may be asked to comment on on this project. We will also send out an e-mail to all party representatives. He has taken care of that. Thanks to all the ministers for being here, and to everyone here, during the meeting. This day came when we received a report from IANS titled “Ruling on Industry
What owner currently practice is to just target buyers who want your manufactured product, work with them and provide them consignments on low level and then create relation. So there are no advertisements as performed for consumer products, in textile sector you get orders on consistent quality in the later years.
If you are introducing a new product or form of fabric and if you want to export it then a whole export schedule is formed. The process for that is that you make buyer ready, offer him rate, negotiate, do documentation, finalize the contract and then do shipment which is part of the production plan. There are two types of people involved in this plan which includes production staff and marketing people.
Multinationals like Sapphire mills, Nishat mills etc have sales force. They have whole marketing and sales team they go out in international exhibitions and find buyers of their product promoting brand names and marketing them. Currently sales technique adopted by Mr. Shargeel is that he goes to textile exhibitions abroad and gets the list of exhibitors with their contact information in it. They target exhibitors who use yarns and then contact them. As yarn is a raw material commodity they don’t perform door to door selling. Mr Shargeel Khalid does believe that for a good expanding business you need to perform market research in such exhibitions and they hardly find any Pakistani exhibitors.
People do not place orders or prefer Pakistan cloth because of the political unrest in our country and we lack variety and professionalism.Khalid Shafique Spinning Mills Ltd lies in the 2nd tier and in this tier of textile industry they consider their marketing strategy to be best as they have hired a sales and marketing manager to look after their sales and marketing activities though not having any sales people. Sales activities should be left for marketers. Domestic market is also led by the marketing manager. They aim and focus towards developing a new form of fiber.
The actual selling process currently taking place is that they are called by buyers of yarn from domestic market, price is negotiated and form of payment is decided whether cash