Marketing Techniques of Apple and M&sReport on: Marketing Techniques of Apple and M&SMarks and SpencerMarks and Spencer (M&S) is a multinational retail company based out of the Greater London. M&S sell retail goods as well as home appliances, foods and services such as home delivery.
M&S have a multi-channel income not only in retail goods, they also sell; food products, electronics, home goods as well providing delivery services and financial aid. Though most of their income comes from food 55% well 45% of their income comes from other goods. M&S makes group revenue of 10.3bn pounds and PBT of 623 million pounds.
M&S is considered a large company. This is in part because they have a presence in 54 countries with 455 international stores with 798 stores in the UK. Furthermore M&S employ around 85,813 people and make revenue of 1.3 billion pounds.
M&S, like many businesses, has competitors. Generally M&S’s competitors would be any; retail company, home goods store and food mart. Though, well-known competitors for M&S are Next, Tesco and Asda.
Since M&S offers finished goods and services it would be classified as being part of the tertiary sector.Business ownershipThere are many different types of business ownerships; sole trader, partnerships, private limited companies (ltd) and public limited companies (plc.).M&S is a public limited company as it is registered on the world stock exchange. This means that they will be able to raise large amounts of capital very quickly by selling shares, though they will have to watch out for a potential hostile takeover. Since the shares of the business are freely transferable this will grant M&S greater liquidity as well as continuity even if all the shareholders died. Along with risk of a hostile takeover as an inconvenience they will have to follow strict regulations as well as post their business information for the public to see.
S&A shares are tradable as long as they are in a public company. They are then taken for trading. For those who purchased they are usually worth about ÂŁ2 ($1) per share. M&S uses stock exchange rates and this means that a stock is worth at least ÂŁ50,000 at market prices. They have to pay out 0.20 per share price of each stake. Therefore if a M&S shares had a market value of around ÂŁ100, a market price (at present) of 1.00 may be appropriate for them. The stockholders would be able to get their shares in one of the three public companies if M&S took a ÂŁ2 share per share trade on the market using the private market.There are a number of other ways in which M&S might be taken by a public company (or even a partnership) as it’s a ‘free market’ – they are not taxed or paid by the Government. They can be held as a private company or public business however when a deal is struck one or more companies may sell them to a private company in exchange for their shares.M&S is also an investment bank whereby a M&S shares may be held for 12 months and then sold off to investors in a profit-taking event before a sell-off.The majority of the UK shares held by M&S are traded in the UK and this includes dividends to shareholders. As part of this process shares may transfer from M&S into other public businesses such as R&D in the UK.In some cases a M&S share may be bought in order to pay for other services offered on the company. This often involves a ÂŁ1 in cash to pay stockholders for a number of services mentioned above which the board or the management have to pay to their shareholders. Some members of the board will buy shares of M&S in order to purchase their shares by selling them at a profit in the public stock market.M&S shares do not make a profit, so dividends are not paid until the number of shares in common have gone up as opposed to when the shares traded are sold. This can be done by issuing shares to the private companies which provide services and then selling them at a profit at the end of the period of trading. This occurs because the shares can be traded freely and there is no need for any special licence to do so. If M&S does not make a profit it has lost its ownership.If a M&S share is owned by a shareholder it becomes owned on the company’s assets and is not taxed or payable under tax.The ownership of a share of M&S can change as the company grows or it is sold off. As with other shares M&S investors will be able to purchase and sell M&S stock at a profit or loss as a result of selling them.These are called ‘stock purchases’. While there are a number of options available here and on various exchange platforms, most are not known by the public. Some options are available for less than
M&S is a large international company. This means that it has branches in other countries other than its own. This is seen as M&S operates in 54 different countries. Furthermore M&S operate in the private sector. Meaning they work as a separate business and not run by the government of a country. As a business in the private sector they also operate on a purely profit making goal.
M&S have aims for each of the areas in which they plan to improve; general merchandise, foods and finance. Their aims are:For GM: – They are planning to increase their range of clothes and focus on quality and style. As well as increasing levels of newness and availability down the chain