Kramer Pharmaceuticals Case Study
October 29, 2016Kramer Pharmaceuticals Case StudyManagement 3120Professor WalshBy:Simi Ragnauth&Arnaud Muamba FACTS:Company name: Kramer Pharmaceuticals, Inc.Major manufacturer of prescription drugs.Sales force of over 500 detailersDetailers responsible for about 200 accounts35 District managersDetailer: Bob MarshWorked for Kramer Pharmaceuticals for 12 yearsTerritory in Toledo, OhioDistrict Supervisors:John MeredithBill CouchJim RathbunVince ReedTom WilkensTed FranklinStarting Salary $14,000Ending Salary $25,000Hired under John MeredithFired under Ted FranklinISSUES:Expectations Managing your bossCoachingSales trainingIssue 1:ExpectationsAlthough Bob was good in the field and communicating with others, his new supervisors had certain expectations as to how things should be done. Their expectations are one of the key issues in which caused the management failure in question. Make Bob a Team LeaderPRO: Bob will be able to see the importance of planning and organizing Sense of pride in his companyBob can consider a leader’s point of view on his behaviorCON: Might feel too much of a sense of entitlementMight influence others in his group to be disorganized Cause him to have too much self-worth OrientationPRO: Chance to learn what is expected of you Get to know the company’s cultureInteract and learn more about other employee’s that he works withCON: Too much information given in one day Not all the information will be shared by the company Not a lot of interaction Do not focus on his previous record with the companyPRO: Supervisors wont cast immediate judgement Gives Bob a chance to change and not be judged on his previous mistakesGives Bob the opportunity to prove his worthinessCON: Might fall back into his bad habits and show no improvementsMight not get any better Only chance to prove himself We have chosen the best decision to be: Do not focus on his previous record with the company.
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