Online Platform for Art Rental
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RATIONALENEED GAPLast summer as a part of the curriculum I had an opportunity to intern with one of Mumbai’s contemporary art galleries located in the art district of the city, Kala Ghoda. During the course of my internship I got an opportunity to be a part of a lot of art exhibition and also visit various art galleries across the city. I noticed that a lot of people come and appreciate the art work and also inquired about the artists, styles, periods and the works themselves but very few of the viewers actually bought paintings or other artworks. This is when I realized that there is a potential need gap which can be filled by coming up with a platform where people could rent out art. SOLUTIONOnline platform for art rental will help both the artist and the people who are passionate about art. Renting pieces of art will give a chance for road test, experiment and exploring of taste before settling down for the perfect art piece. It will give people an opportunity to try out the artwork and make sure that they are happy looking at it everyday before making the big investment.Most of the big Offices, Banks, Hotel and Restaurant chains often want to change or refresh the space and ambience so renting art instead of buying them would be a more feasible option for them.  Most of the organizations have art that has been hanging on their walls for decades because they don’t want to buy all new artwork upfront for an astounding price. With art rentals, businesses that would never consider even having art would be willing to start filling their walls.
Renting is environmentally friendly. Some industries, like hotels, go through remodels every 5-7 years or so, and will often have to discard most of the art that previously filled their spaces. With art rentals, businesses who have this problem can invest in higher-quality artwork instead of cheaper prints that they know will get thrown away. Art rental will make art accessible to people who are passionate about art but can not afford to buy the art.APPLICATIONPalettean online portal for art rentalThere will be three main strands in the services that the business plan will provide. Which are:RentSaleConsultancyRENTWe will tie up with upcoming artists and help MNC’s, Banks, Hotels and individuals who are passionate about art rent art work at an affordable price.Palette will provide Mass Rental or Themed Rental sets for Hotel, Restaurants chain that keep circulation. We will take care of the regular circulation, packing and logistics.We will tie up with up coming Indian artist on a revenue sharing basis so that the artists can find a platform to show case their work and the spread Palette offers to the market is more diverse.