Non Profit Organisation Marketing Strategies
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Violent crimes against women have ensured that they minimally participate in the economic, political and social arena. These violent crimes include “sexual harassment, domestic violence, incest, rape, “honour” killings, dowry murders, acid disfigurement and the mutilation of a womans genitals.” (
“The Global Fund for Women is an international network of women and men committed to a world of equality and social justice. We advocate for and defend womens human rights by making grants to support womens groups around the world.” (
We are part of a global womens movement that is rooted in a commitment to justice and an appreciation of the value of womens experience. The challenges women face, vary widely across communities, cultures, religions, traditions and countries. We believe that women should have a full range of choices, and that women themselves know best how to determine their needs and propose solutions for lasting change. The way in which we do our work is as important as what we do. This philosophy is reflected in our flexible, respectful and responsive style of grant making. This NGO has found creative and innovative ways of marketing its cause, creating a global presence and attracting lifelong donors.
The Global Fund for Women finds itself at the forefront of female leadership development programs aimed at ensuring that women are well-equipped with vital skills to make meaningful contributions in all decision making processes. They financially contribute to women lawyers and associations of that nature who advocate womens rights as well as fund political campaigns, voter literacy and legal education. Temporary relief in the form of counselling and shelter is also granted to victims of violence of a societal or personal nature. Legislative advocacy campaigns and rallies form part of the organisations lobbying techniques to bring out a non-violent environment for all. Funds are also channelled to assist females in finding peaceful ways of settling conflicts.
The Global Fund for Women has also investing in long-term behavioural and attitude changes with regard to violence. This has been done through co-ordinated media campaigns ranging from television, to radio, to print media. Economic empowerment programs such as farming initiatives are also subsidised as a form of capacity building. There has been a move by this NGO, to extend its leadership and success knowledge base through different networks of NGOs and community training offices. There have also been marches and petitions opposing gender inequalities. This Fund has also tried to find women employment so as to develop them and assist them in providing for themselves and their children when faced with challenging situations such as abuse. At International discussion forums, the Global Fund for Women have lobbied certain influential men to table issues on behalf of women, issues that would otherwise have been dismissed had they been raised by females.
The Bush Administration has also been found guilty of propagating gender inequalities through its policies. Contraceptives have received no mention in legislation, leaving the honouring of such prescriptions in the hands of Pharmacists. Bushs action to ban health care organisations from performing or giving direction on issues of abortion has lead to funds being withdrawn from African countries that have legalised abortions and embarked on family planning education. The American government has stopped conducting surveys on women in the workplace. As a result the Department of labour lacks statistics on the figures of employed and unemployed females; how they are professional treated; and promotional, and wage disparities between the genders. Women who have fled from their home countries in seek of asylum in America have been denied such by the same Administration, that condemned human trafficking and sexual slavery, through the implementation of regulations. The Defense Advisory Committee of Women in the Services (DACOWITS) has received a reduction in their attention to female issues, staffing, membership and funding from the American government. In addition, the Pentagon has been giving control of this once autonomous committee. Bush has recommended that the budgets for educational programs aimed at women and girls be reduced and has also tried to abolish the Womens Educational Equity Act. The American government has estimated that by 2009, 300 000 children would have lost their Child Care and Development Block Grant, reducing the possibilities of low income women from seeking or keeping employment. The establishment of the White House Office for Womens Initiatives and Outreach was aimed at scrutinizing women orientated policy initiatives and liasing with interested external establishments about such policies. In less than two months of President Bushs inauguration, the office was closed.
One of the discussion papers prepared for the World Social Forum (WSF), by a female participant noted several actions by organisations and individuals that perpetuated global female inequalities. Females primarily fought the fight for gender equality with little or no involvement from males. Topics under discussion at various discussion forums did not incorporate feminist issues. Female members (of these committees and forums) are still violated by their male counterparts. Sexists and misogynists encourage this behaviour through the media. The G8s lobby agenda is generally