Essay About Nameeta Chandrabypradosh Kumar Sahoo And Issue Of Copyright Infringement

Decision Report on the Issue of Copyright Infringement in Jk Wedding Dance Video
Sony and the JK Wedding DanceFor requirements of the courseWritten Analysis and Communication – I (2012-2013)ToProf. Vijaya Sherry ChandMs. Nameeta ChandraByPradosh Kumar Sahoo&Siddhartha RoySection EDate of submission: 28th July 2012[pic 1]INDIAN INSTITUTE OF MANAGEMENT, AHMEDABADLETTER OF TRANSMITTALFrom,Pradosh Kumar Sahoo & Siddhartha RoyStudent Consultants,IIM AhmedabadTo,Jeff DodesExecutive Vice President of Marketing and Digital MediaJive Label GroupSonyDate: 21 December, 2009Subject: Decision report on the issue of copyright infringement in JK Wedding Dance video Sir,I have enclosed the decision report which comprehensively analyses the problem in question, discusses the options available, analyses the criterion for evaluation and recommends the most feasible solution.I recommend that Sony Jive takes the option of claiming the song used in the video and enter into a revenue sharing agreement with the hosts (You Tube) of the video.Yours sincerely, Pradosh Kumar Sahoo & Siddhartha RoyEXECUTIVE SUMMARYSony’s Jive Label team has the mandate of promoting their artists. The song of one of their artists, Chris Brown has been used in JK Wedding video which has become viral. However, the video is a case of copyright infringement and the team has to take a decision on what to do in order to protect its copyright and monetisation by the makers of JK Wedding video.The company is faced with three options of either maintaining status quo, issue a take-down notice or claim ownership of the song with YouTube & negotiate a revenue sharing agreement. These options have been evaluated against the criteria of impact on mandate of promoting the artist, protection of copyright and monetisation, social media marketing and brand image of Sony.The option thus recommended is to claim the ownership of song used in video with YouTube and negotiate a revenue sharing agreement.