Essay About Natures Desire’S Target Market And Pic

Packaging Design Research Paper
[pic 1][pic 2]Table of ContentsPackaging Design Brief Details 31.Company/Brand Vision  42.1 Problem Statement42.2 Business and Communication Objectives……………………………………………………………………………..…………………………….……42.3 Consumer Problem Statement………………………………………………………………………………………………………………………………..52.4 Consumer Impact………………………………………………………………………………………………………………………………………………….…53. Natures Desire’s Target Market…………………………………………………………………………………………………………………………………53.1 Psychographics……………………………………………………………………………………………………………………………………………….……….53.2 Demographics…………………………………………………………………………………………………………………………………………….……………53.3 Geographic…………………………………………………………………………………………………………………………………………….………………..63.4 Behavioral…………………………………………………………………………………………………………..……………………………….………………….64. Target Perceptions of Category and Brand aims………………………………………………………………………………………………………..65. Natures Desire’s Communication Aims…………………………………………………………………………………………………………….………..66. Consumer Behavior…………………………………………………………………………………………………………………………………………….…….67. Natures Desire’s Offer……………………………………………………………………………………………………………………………………………….78. Mandatories…………………………………………………………………………………………………………………………………………………………..8-99. Creative Guidelines…………………………………………………………………………………………………………………………………………….10-1210. Requirements……………………………………………………………………………………………………………………………….……………………….1311. Timings…………………………………………………………………………………………………………………………………………………………….14-1512. Restrictions (Budget)……..………………………………………………………………………………………………………………………………………1513. Background Information……………………………………………………………………………………………………………………………….……….1613.1 Category Competitors…………………………………………………………………………………………………………………………………….……16