Neil Postman
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Neil Postman was born on March 8, 1931 and died October 5, 2003. He received a masters degree in 1955 and a doctorate of education degree in 1958, both from the Teachers College, Columbia University. He began teaching at New York University in 1959. In 1971, he founded a program in media ecology at the Steinhardt School of Education of NYU and in 1993 he was appointed a University Professor, and was chairman of the Department of Culture and Communication until 2002.
Postman wrote 18 books and more than 200 magazine and newspaper articles. Postmans best known book is Amusing Ourselves to Death, published in 1985. It explores the decline of the communication medium as television images have replaced the written word. Postman argues that television confounds serious issues with entertainment, demeaning and undermining political discourse by making it less about ideas and more about image. He also argues that television is not an effective way of providing education, as it provides only passive information transfer, rather than the interaction that he believes is necessary to maximize learning. He draws on the ideas of media theorist Marshall McLuhan to argue that different media are appropriate for different kinds of knowledge, and describes how oral, literate, and televisual cultures value and transfer information in different ways.
In his novel, Amusing Ourselves to Death, Postman describes to the reader, in detail, the immediate and future dangers of television. The argument starts out in a logical manner, explaining first the differences between todays media-driven society, and yesterdays “typographic America”. Postman goes on to discuss in the second half of his book the effects of todays media, politics on television, religion on television, and finally televised educational programs. He explains that the media consists of “fragments of news” (Postman, 1985, p.97), and politics are merely a fashion show. Although Postmans arguments regarding the brevity of the American attention span and the importance of todays mass media are logical, I do not agree with his opinion of televisions inability to educate.
I am in agreement with Neil Postman when he states television is having an overall negative effect on our society; it promotes short attention spans. For this argument, Postman uses the example of the seven famous debates between Abraham Lincoln and Stephen A. Douglas. Postman explains, audiences would “cheerfully accommodate themselves to seven hours of oratory” (Postman, 1985, p. 44). I don’t believe this concept to be entirely true in todays society. The reason for this anomaly is television. A brief look at any cable television broadcast will help illustrate that we are having entertainment fed to us in tiny portions. During each thirty or sixty minutes, our favorite sit-com family winds its way through an adventure, and reaches a conclusion to all dilemmas. Commercials are of course a superior example. Each one brings colors at us for 45 seconds before the subject switches to a new topic.
Postman also explains that in response to this switch in desired format, politicians and presidents have adjusted their means of communication as well. Todays politicians know that in order to reach audiences, their statements need to be short and sweet. Unfortunately this sort of information shortening is not the only weakness which plagues televisions functionality as a means of communication.
The “now this” format of news media works in an identical fashion to the previously described commercials. “Viewers are rarely required to carry over any thought or feeling from one parcel of time to another” (Postman, 1985, p. 100). Here again, Postman describes the shortcomings of todays television news. The news broadcast begins with exciting music and professional-looking visuals which set the mood for the show. One cant help but feel a boost of importance. It is as though the eyewitness news team brings you close enough to the action to become a part of it. The show proceeds to jump from one adventurous story to the next, each one a statement of just how important it is for YOU to be watching. Such short spurts of information leave no time for critical review, and therein lies the problem. The audience does not reflect on the material its being fed. The images flashed up on the screen need not be relevant to the individuals receiving them. On the contrary, nearly all of them are entirely irrelevant. This generates its own problems: “People in out-lying areas perceive as their own problems the problems of the major cities where the networks have facilities. They try to deal with the problems they see on the media rather than with the reality of their own lives” (Schwartz, 1981, p 88).
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