The Nest Café Marketing PlanEssay Preview: The Nest Café Marketing PlanReport this essayThe Nest CaféMarketing PlanTable of ContentsMission StatementProduct Introduction & Description & Target MarketStrategic InitiativesSituational AnalysisStrategies/TacticsMarketing ProgramFinancial, Budgets, ForecastsProduct/Service EvaluationAppendixMission StatementNest Café founded in July, 2004, located in Bartlett, Illinois creates an extraordinary equal parts urban enclave and affable neighborhood café dining experience. Eat, drink and feel the love as you experience the distinctive dining entrance to The Venetian dining room, which is new to Bartlett, IL. Family owned traditions are consistent hallmarks of a restaurant that celebrates the very best by business owners Gus and Nick, (Father) for over 40 years. Goals are to provide a loyal customer base with the highest level of service, focus on quality and special attention to details.
- For more than 20 years, The Nest has been a community dedicated to bringing our customers authentic American food and drinks to local and globally-diverse communities. The Nest CafĂ© is located on the corner of 14th Street and South 16th Avenue, just off of West 43st Avenue. Nest CafĂ© is open year round and includes our traditional Mexican foods and cocktails. Since 1972, Nest CafĂ© has been providing our customers with a wide variety of local, national, and international cuisines. Nest CafĂ© is proud to offer a unique experience for our loyal customers with a range of selections from the best and the least expensive. Each time the Nest cafĂ© is opened, we offer a new variety of Italian, Mexican, American, or Asian cuisines through our menu. We hope that you find The Nest CafĂ© unique and unique.”
- To find the Nest Café, visit the Nest.com website and the www.nest.com/nestchicago. The Nest is currently open. Call 519-734-4397 or e-mail Nest Center for Business Development at [email protected].
- In addition to providing a unique experience for our regulars, the Nest Café serves breakfast prepared by our renowned chef, Jose Antonio Barazza, who has extensive experience in cooking, culinary, interior, and decorating. He brings style, technique and expertise with him to create unique, elegant, and stylish American restaurants that are sure to redefine American dining experience.
- In addition to providing an experience to our guests, our Nest CafĂ© has been an essential part of our community for over 20 years. Every single afternoon in early July we take special care of the local children’s health clinics, local food banks, local nursing homes, and our community. Every meal we serve, we are always attentive to families’ needs, and we do so with a passion for the comfort and health of our guests.
- About The Nest & The Nestchicago Website The Nest café is located at 14th Street and South 16th Avenue in the heart of Bartlett, Illinois, the most hip suburb in the city for people of all ages. Nest Café has been serving authentic American food and drinks throughout its history, from the old time period until now. The Nest café offers daily specials and special orders from our specialties such as: Biscuits and Tacos, Beef Soups, Italian Salsa Chips, Italian Grilled Chicken Salad, and Chicken Biscuits. More information on the Nest Café and related businesses and events is at bottom of Facebook page.
- About The Nest Café & Nestchi: The Nest Café is based in Barrio La Salsa California in the heart of downtown Barrio La Salsa California. Nest Café is currently serving up one of the largest and most diverse cuisines in the country and has been featured on numerous local Spanish TV and radio programs including: Al Chien De Chien, Spanish Super Bowl, Spanish Football and Spanish-American Super Bowl in the Spanish-speaking world. Nest Café also serves Mexican, Chinese, Mexican Style Beef, German Style Fried Chicken, Mexican Style Shrimp and other American and Mexican Style American food. Each cup of Nest Café is hand made each month based on the unique demands of the customers. The food, food, drinks, and drink choices have only been designed without exception to make it more authentic for its customers. Each Nest Café is served for every age and type of person, and is served with a diverse selection of ingredients. The Nest Café takes pride in offering the best of both worlds for
- For more than 20 years, The Nest has been a community dedicated to bringing our customers authentic American food and drinks to local and globally-diverse communities. The Nest CafĂ© is located on the corner of 14th Street and South 16th Avenue, just off of West 43st Avenue. Nest CafĂ© is open year round and includes our traditional Mexican foods and cocktails. Since 1972, Nest CafĂ© has been providing our customers with a wide variety of local, national, and international cuisines. Nest CafĂ© is proud to offer a unique experience for our loyal customers with a range of selections from the best and the least expensive. Each time the Nest cafĂ© is opened, we offer a new variety of Italian, Mexican, American, or Asian cuisines through our menu. We hope that you find The Nest CafĂ© unique and unique.”
- To find the Nest Café, visit the Nest.com website and the www.nest.com/nestchicago. The Nest is currently open. Call 519-734-4397 or e-mail Nest Center for Business Development at [email protected].
- In addition to providing a unique experience for our regulars, the Nest Café serves breakfast prepared by our renowned chef, Jose Antonio Barazza, who has extensive experience in cooking, culinary, interior, and decorating. He brings style, technique and expertise with him to create unique, elegant, and stylish American restaurants that are sure to redefine American dining experience.
- In addition to providing an experience to our guests, our Nest CafĂ© has been an essential part of our community for over 20 years. Every single afternoon in early July we take special care of the local children’s health clinics, local food banks, local nursing homes, and our community. Every meal we serve, we are always attentive to families’ needs, and we do so with a passion for the comfort and health of our guests.
- About The Nest & The Nestchicago Website The Nest café is located at 14th Street and South 16th Avenue in the heart of Bartlett, Illinois, the most hip suburb in the city for people of all ages. Nest Café has been serving authentic American food and drinks throughout its history, from the old time period until now. The Nest café offers daily specials and special orders from our specialties such as: Biscuits and Tacos, Beef Soups, Italian Salsa Chips, Italian Grilled Chicken Salad, and Chicken Biscuits. More information on the Nest Café and related businesses and events is at bottom of Facebook page.
- About The Nest Café & Nestchi: The Nest Café is based in Barrio La Salsa California in the heart of downtown Barrio La Salsa California. Nest Café is currently serving up one of the largest and most diverse cuisines in the country and has been featured on numerous local Spanish TV and radio programs including: Al Chien De Chien, Spanish Super Bowl, Spanish Football and Spanish-American Super Bowl in the Spanish-speaking world. Nest Café also serves Mexican, Chinese, Mexican Style Beef, German Style Fried Chicken, Mexican Style Shrimp and other American and Mexican Style American food. Each cup of Nest Café is hand made each month based on the unique demands of the customers. The food, food, drinks, and drink choices have only been designed without exception to make it more authentic for its customers. Each Nest Café is served for every age and type of person, and is served with a diverse selection of ingredients. The Nest Café takes pride in offering the best of both worlds for
Nest CafĂ©Mission Statement:ď‚® The mission of Nest CafĂ© is to successfully provide healthy simple foods.We provide Mediterranean cuisine with responsibility of a guaranteedpromise with the tradition of Nest CafĂ©s familys tradition of culinaryexcellence.Vision Statement:Focused on maintaining excellent service and performance on quality foodproducts and a unique dining experience.Product Introduction & Description & Target MarketThe Nest CafĂ© architecturally creates a Mediterranean village atmosphere. The restaurant offers a family-style menu with a large selection of freshly prepared appetizers, side-dishes, and meals (see attachment A). The restaurant offers dine-in or carry-out fare, and is open every day 6 am – 11 pm. Nest CafĂ© does not have a catering service. The chef prepares daily “Specials”, which are changed regularly, and the restaurant creates new menu selections every 3 to 4 months. The Nest CafĂ© also strives to deliver value by offering large portions at reasonable prices. Soup or Salad is included in the meal price. The Banquet Room offers a variety of options for any social or corporate event. The room provides the ambiance of the restaurant while maintaining intimacy for the gathering. The Banquet Room can accommodate up to 50 guests and provides a private space ideal for showers, rehearsal dinners, corporate dinners, or any other special event.
A strong point of the Nest CafĂ© is the personal and attentive service that the staff provides. The owner Gus and his manager personally train all new hires to provide customer service the “Nest CafĂ©” way. Gus and his staff make a strong effort to provide not only creative, tasty, and affordable specials, but also friendly, attentive and swift service to the customers. The most important aspect of the restaurants service is that that the customers are always treated like family, making it a cozy neighborhood restaurant. Nest CafĂ© attempts to satisfy their customers with customized service. If you want something thats not on the menu, the staff will work with the Chef in an attempt to make it happen. This special treatment keeps customers coming back. The restaurant is always clean and well taken care of: a direct reflection of the respect the staff has for the restaurant and its customers.
The market segments in the 60103 zip-code area are described by www.claritas.com as “Blue Blood Estates”, “Country Squires”, “Kids & Cul-de-sacs”, “Mover and Shakers”, and “Winners Circle”. These segments describe respectively: Wealthy, Older households with kids; Upscale, Middle-age with kids; Upper-middle income, younger families with kids; Wealthy, Middle-age without kids; and Wealthy, Middle-age with kids. The Nest CafĂ© target markets are currently comprised of the “grey hair” community, approaching or already retired, and, to a much lesser extent, the middle-income family. The restaurant targets aging adults by offering “old-school” customer service at an affordable price. Loyalty cards encourage repeat business and offer further discounts. The Nest CafĂ© also has successfully retained their staff so that many of these elder repeat customers are comfortable with a familiar face and can even have their favorite server wait on them. Gus also strives to bring in family business by staying involved in the community and sponsorship of youth sports teams. A third target market, which was unintentional when the Nest CafĂ© opened for business, is the breakfast crowd. Breakfast is by-far the most popular meal at the restaurant. This plan outlines how to maintain the aging, middle-class family, and breakfast target markets, while increasing market share within the larger upper-middle income households with and without kids.
Strategic InitiativesIncrease restaurant sales 7% by Dec. 2010Increase customer traffic during lunch time 5% by Dec. 2010Increase customer traffic during dinner time 8% by Dec. 2010