Essay About Nestle Malaysia Marketing Strategy Part And Global Economies

Nestle Malaysia Marketing Strategy Part 2
Results / Performance
On behalf of the Board of Directors, I am
pleased to present the Annual Report of
Nestlé (Malaysia) Berhad for the fi nancial
year ended 31 December 2008.
The year under review will go down in our
corporate history as one of the most trying
we have seen in recent times. The levels of
volatility and turmoil globally have not been
experienced since the Great Depression
and we are all clearly in uncharted territory.
Riding out the storm is of the essence,
as the fi nancial meltdown of leading
global economies has seen the tentacles
of the fi nancial crisis reaching out and
impacting all economies across the globe
thus curtailing the development of smaller
economies that are dependent on the
manufacturing and exports sectors for
economic sustainability.
I am pleased to say that, notwithstanding
the external circumstances, the strategic
direction and vision of the Group has
helped to deliver its objectives, and for
the 2008 fi nancial year, we achieved a
turnover of RM3.9 billion; representing a
13.5%