Netflix Case Study – Case Study – Emad Mshalwat
Search
Essays
Sign up
Sign in
Contact us
Tweet
Index
/Business
Netflix Case Study
[pic 1][pic 2][pic 3] Table of content:Introduction………………………………………………………………………………………        3Systems thinking………………………………………………………………………        ………  3The General Environment and The Task Environment ………………………        3Conclusion………………………………………………………………………………………..        4Bibliography……………………………………………………………………………………..        5Introduction Netflix is currently the leading company in the TV / Movie on demand market, but Netflix is dealing with growing competition in the US market because of competitors such as HBO Now, Amazon Video, Hulu and Showtime. This is a problem because the growing competition is taking away both existing Netflix subscribers and potential ones, which results in a slower increase in Netflix’s revenue. This will then lead to difficulties when investing internationally because of less revenue than predicted. What can Netflix do to combat the growing competition? Systems thinking Systems Thinking with its circles of causality is an important management perspective to Netflix because without following this system they cannot function efficiently. For example, Netflix decides to advertise more because of the growing competition, they decide to raise their budget for advertising. This eventually increases sales, which increases profits. Their next decision is then to invest more globally to obtain a larger market share worldwide. This will cost a significant amount of money because they need to obtain global rights for blockbuster content, invest in new Data Storage units in other countries to store the required data. They will also need to hire new personnel and invest in headquarters in new countries to manage the global investment profoundly. All of these factors cost a noteworthy amount of money, which will have a negative influence on their profit. So, without proper planning with the use of Systems Thinking, it is difficult to manage an organization as a coordinated whole. The General Environment and The Task EnvironmentThe change in general environment for Netflix is the international dimension. Netflix is already accessible in many countries all over the world and they are still launching their service in new countries. The company in January launched its service in 130 new countries, reaching 190 overall. (The Guardian 2016, June 18). Thus, they are growing in the worldwide market and is also making sales from countries outside of U.S. Netflix is not yet available in China, though the company continues to explore options for providing the service. It also is not available in Crimea, North Korea, or Syria due to U.S. government restrictions on American companies. (Netflix, 2017)As for task environment, there are changes in the competitor sector, since the competition against Netflix in the TV / Movie on demand market is growing. Competitors are constantly battling for loyalty from the same group of customers. (Daft, R.L. 2015, p. 77).  Luckily Netflix’s concern for competition lies only domestically. There are also changes in the labor market sector, due to them having to hire new employees because of their investments and expansion in new countries. It is also wise to hire new employees, because if they are helping to accomplish the organization’s goals, they can be seen as a competitive advantage.
Continue for 2 more pages »
Read full document
Download as (for upgraded members)
Citation Generator
MLA 7
CHICAGO
(2017, 10). Netflix Case Study. EssaysForStudent.com. Retrieved 10, 2017, from
“Netflix Case Study” EssaysForStudent.com. 10 2017. 2017. 10 2017 <
"Netflix Case Study." EssaysForStudent.com. EssaysForStudent.com, 10 2017. Web. 10 2017. <
"Netflix Case Study." EssaysForStudent.com. 10, 2017. Accessed 10, 2017.
Essay Preview
By: Emad Mshalwat
Submitted: October 1, 2017
Essay Length: 747 Words / 3 Pages
Paper type: Case Study Views: 337
Report this essay
Tweet
Related Essays
Netflix Case Study
Netflix Case Study The video rental industry began with brick and mortar store that rented VSH tape. Enhanced internet commerce and the advent of the
1,415 Words  |  6 Pages
Netflix Case Study
Strengths: Netflix provides a subscription-style e-commerce service. Customers only need to sign up and pay $13.95-39.95 a month to borrow as many as 2-9 movies
1,019 Words  |  5 Pages
Netflix Case Study
Netflix utilizes a number of different advertising methods. Netflix created a coupon in the form of an enlarged movie ticket offering a free month of
1,064 Words  |  5 Pages
Netflix Case Study
It is with sadness and regret that I must now recommend against investing in Netflix (NFLX). I am personally a long-time customer, and former investor.
697 Words  |  3 Pages
Netflix Case Study
TABLE OF CONTENTS NETFLIX, INC. 1 Company Images Montage 1 INTRODUCTION 2 Purpose Statement 2 Company Profile: Netflix, Inc. 3 Industry Profile: Video Tape
7,066 Words  |  29 Pages
Similar Topics
Case Study Gerber Babyfoods
Montclair Papermill Case Study
Get Access to 89,000+ Essays and Term Papers
Join 209,000+ Other Students
High Quality Essays and Documents
Sign up
© 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers
Essays
Sign up
Sign in
Contact us
Site Map
Privacy Policy
Terms of Service
Facebook
Twitter