The New Beetle – Case Study – Case Study – saurav singh
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The New Beetle – Case Study
A Case Study on“The New Beetle”[pic 1]Group 1Submitted To:                                                           Submitted By:Dr. Waheed                                                 Akash Gupta                                                                Deepesh Kukreja                                                                Prashant SinghPrateek MittalSanjana Sarah Nandkumar                                                                Subham Kumar                                                                                                      IntroductionThe Volkswagen beetle was conceived in the mid-1930s in Germany by Ferdinand Porsche. It was at first known as the general populations auto. Americans first had a look at the beetle in 1949 when it entered the US showcase with its first model name-Type 1-Volkswagen for the beetle. It had a particular round shape, confront like front end and low cost. Most importantly, it emerged from the overrated and larger than average residential autos. It was prominent with spending plan disapproved of understudies and in addition drivers who tried to express their singularity. Volkswagen deals in the United States took a tremendous plunge from 500,000 in 1973 to 50,000 in 1993. Volkswagen is re-propelling its image in America and is searching for approaches to position the new beetle with one foot in the past and the other on the quickening agent making a beeline for whats to come. With its plan work finish and introductory positive response from the market, VW is currently confronted with the assignment of transforming the fervor encompassing the auto into real deals. It needs to have full learning about the present market strengths, flow, buyer conduct and the market sections accessible.

Problem statementIn this case study the company has to decide upon a marketing strategy in order to efficiently and effectively promote the new beetle in the US. For this purpose, a proper targeting and a proper positioning of the required market has to be done. Apart from this an innovative advertisement needs to be done which would be successful in attracting customers to buy the car. There are mainly two marketing segments which are attractive for the sale of New Beetle which include young people who value individualism, are confident and desire to be at the center of attention and older people who were nostalgic after seeing the new model of Beetle. The company’s brand value had also gone down earlier and as it was facing problems regarding how to market the car in the US and make it relevant again. Although most of the dealers were confident about selling the car, a few dealers were a tad bit hesitant to sell the car in the market as they feared that the popularity of the New Beetle might only last for a short period of time. The price of the New Beetle was a bit high even though it was a family car.SWOT ANALYSISStrengthsVolkswagen has different auto plans that are worked to suit distinctive client needs. It is additionally seen as the German designing vehicle with reasonable cost. For the new beetle, the particular shape with bends and smiley confront makes it stand separated from alternate autos out and about. It makes the driver feel distinctive and gives a one of a kind fun and pleasurable driving knowledge. It is likewise one of the most secure autos; the 1998 model of the new beetle is the most secure little auto that has been tried by the Insurance Institute for Highway Safety. The beetle looked engaging because of moderateness in cost and gas economy.WeaknessFor VW brand, the restricted appropriation channels and powerless association with merchants make the boundary to get to clients. Previously, VW appears to have feeble advertising technique that it has the least brand mindfulness and rate of advertisements review contrasted with different contenders. This may come about because of the lacking notice, wrong correspondence channels to speak with its objective clients or ugly commercials. Whats more, its restricted spending plan at present is the limitation for VW to build its image mindfulness and advance its item.

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“The New Beetle – Case Study” EssaysForStudent.com. 02 2017. 2017. 02 2017 < "The New Beetle - Case Study." EssaysForStudent.com. EssaysForStudent.com, 02 2017. Web. 02 2017. < "The New Beetle - Case Study." EssaysForStudent.com. 02, 2017. Accessed 02, 2017. Essay Preview By: saurav singh Submitted: February 14, 2017 Essay Length: 3,423 Words / 14 Pages Paper type: Case Study Views: 408 Report this essay Tweet Related Essays Nike Case Study SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of 1,706 Words  |  7 Pages Brinkerhoff International Inc Case Study MEMORANDUM TO: JUAN C. ARAQUE FROM: GROUP #6 SUBJECT: CASE STUDY FOR COMPANY "BRINKERHOFF INTERNATIONAL INC." DATE: 11/14/00 CC: HUMAN RESOURCE DIRECTOR OBJECTIVE: After careful 2,797 Words  |  12 Pages Nafta Case Study NAFTA Five Years of Failure By: Jeff Dotson In December of 1992, Presidents Salinas (Mexico), Bush (U.S.) and Prime Minister Brian Mulroney of Canada signed 8,025 Words  |  33 Pages Yahoo Inc Case Study February 25, 2001 Yahoo! Inc. is a global Internet communications, commerce, and media company that offers a comprehensive branded network of services to more than 1,230 Words  |  5 Pages Similar Topics Case Study Gerber Babyfoods Montclair Papermill Case Study Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter

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New Beetle And Case Study. (June 14, 2021). Retrieved from https://www.freeessays.education/new-beetle-and-case-study-essay/