Essay About New Business Model                                                                3Target Customer And Group Leader

Krs – Survival of a Small Cleaning Company
[pic 1]BAC4674 INTEGRATED CASE STUDYTrimester 3, 2017/2018Group 4 (Case 2)KRS: Survival of a small cleaning company Submission date: 07.05.2018Facilitator: Sir Ramaiyer SubramanianPrepared by:NoNameStudent IDContribution %Signature4CHONG JIN YIN 113270104916.6610HONG ZHIN SUAN114112322916.6612KENNY ONG TA KEONG113270234416.6616MOK ZHI XING114112414316.6622TAN LI SHYAN113270042116.6629YEW KOK BENG114112337816.66TOTAL100%Declaration by group leader(This section is to be filled in the student’s own handwriting.)I hereby declare that all group members’ names are correctly included in the above section. I hold a copy of this assignment which I can produce if the original is lost or damaged. I certify that no part of this assignment has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment.Group leader’s signature        : _____________________________Group leader’s name                : _____________________________Group leader’s student ID        : _____________________________Date                                : _____________________________Table of contentsThe new business model                                                                3Target customer                                                                        4Key Services                                                                        4Key features                                                                        5Channels                                                                                5-6Key partnerships                                                                        6-7Human resources                                                                        7Storage facilities                                                                        7Impact of implementation                                                         8-9Discussion questions                                                                  10Q&A                                                                             10-11Question:Act as a Consultant – Since 1994, there has not been any significant changes to KRS’s business model. Suggest new business model to help sustain KRS’s business in the long term. The new business modelKey Rank Services (KRS) is a Malaysian small and medium scale business, established in 1994. It specializes in building cleaning task and lawn care. The business model has no changes since its establishment. Therefore, in this proposal, we suggest that the company can enter new market by introducing residential cleaning services. KRS can also recruit more local people to join as cleaning crews in providing this new service.