Branding Strategy
Branding Strategy
1.You have to analyse your new chosen brand in two ways:
First: according to its marketing mix strategy i.e. whether it is standardized or adapted.
Second: according to the International Process Theory applied on it.
2. Your report should be based on the following points with a brief description
a. Title of the draft report based on your chosen brand
b. Table of Contents
c. Introduction : a brief description of brand
3. 7Ps of marketing mix
Product: discuss about your brand branding strategy, design, usage and position in the international market. identify which marketing mix strategy they are using i.e. standardized or adapted. Discuss the advantages and disadvantages of your identified strategy
Price: discuss about your chosen brand pricing strategy i.e. standard or adapted. Discuss the advantages and disadvantages of your identified strategy
Place: discuss about your brand distribution channels. Discuss the advantages and disadvantages of your identified strategy
Promotion: discuss about your brand promotion strategy i.e. standard or adapted. Discuss the advantages and disadvantages of your identified strategy
People: discuss about your chosen brand strategy for the brands customers whether it is standardized or adaptive. Discuss the advantages and disadvantages of your identified strategy
Process: discuss about the brands processing strategies for its products and discuss whether they are standardised or adapted. Discuss the advantages and disadvantages of your