B2b Marketing
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JEESHA JINDAL[pic 1]EDUCATIONIndian School of Business Apr’17-Mar’18Post-Graduate Programme in Management (GMAT- 730/800)Marketing Coordinator, Solstice: Increased alum engagement by 20% via running social media campaigns on 5 different platformsNational Finalists (12/500) (ongoing), Blitzkrieg, IIM-A: Generated 25% return on equity in a business simulation competition involving sales & marketing, product, finance and HR decisionsSelected(1/75) to present a case on ‘Leveraging Lakme Fashion Week’ to HUL leadership during the 2 day HUL Marketing-in-PracticeBharati Vidyapeeth College Of Engineering Jul’09-Jun’13B.Tech in Instrumentation and Control (top 10% of the class)Chairperson, Women In Engineering, IEEE (Elected to lead a 200 member group)Organized 25+ events and achieved an increase of 50% in women participation through technical events, hackathons, etc.Increased sponsorship by 125% through fundraising campaigns aimed at improving the uptake of ‘Sciences’ in middle-school girlsOnly student chosen from Dept. (1/120) for ‘University All Rounder’ for excellence in academic, extra-curiccular and social activities[pic 2]WORK EXPERIENCEAnalyst, Strategy Dept., GSM Association Apr’15-Apr’17
Analysed and consulted on new industry developments; Collaborating with cross-functions to identify business opportunities for Fortune 500 clients across Asia, Europe and North AmericaKey AchievementsSelected for GSMA Top Performing Employee 2015 (~1% people) for launching 2 global flagship industry events in India Awarded ‘First Time Right’ for acquiring 12 new clients by creating ‘MVNO Tracker’ to track qualitative & quantitative metricsKey ProjectsGenerated think-tank reports adopted by global telecom/technology players and received coverage in 50+ articles from top media housesResearch lead on flagship industry report ‘Mobile Economy’ 2015 & 2016 launched in ‘Mobile World Congress, Barcelona’Led ‘Mobile Economy India’ 2015 report launched in ‘GSMA Mobile Economy Summit’ (broadcasted on CNBC TV18)Formulated GSMA’s official stance on key industry developments including Net Neutrality, Payment Banks, etc.Engaged in business development efforts with 50+ Indian technology start-ups to adopt Mobile-Connect technologyIncreased SIM penetration by 8% among rural women through Customer Education Hub, funded by Bill & Melinda Gates FoundationLaunched ‘Mobile 360’series, a global industry conference, in India featuring CXO executives from leading telecom firms and govt.Initiated ~30% increase in event participation by getting Indian start-ups on-board for the eventResearch Analyst, Supply Chain & Optimization Practice, AT Kearney Oct’14-Apr’15Worked on business research/strategy consulting engagements for global clients developing efficient supply chain/cost optimization modelAchieved a cost savings of USD 20 million for a USD 15 billion fashion retail group to analyze supply chain inefficiencyReduced request processing time by 20% by developing cost optimization model, adopted practice-wide for a telecom companyThought-partnered with ATK’s India leadership team on the potential of Voice over LTE (VoLTE) for telecom operators in IndiaRecognized by Partner for contribution to IC as the report generated business development opportunitiesResearch Analyst, Grail Research (Founded by Monitor Group) Jul’13-Oct’14