Advertising Dissertation PaperJoin now to read essay Advertising Dissertation PaperThe purpose of this dissertation paper is to explain the ideologies behind advertisements, and to explain the uses of semiotic terms. Ads are deliberately constructed by companies, to connote certain things in order to appeal to their target audience as to sell their products. To understand these connotations it is necessary to deconstruct the ads. Three ads have been chosen for the brand Christian Dior for both fragrance and fashion in order to explore their meanings.
The thriving, highly successful designer label Christian Dior opened its main house of couture in 1946 in Paris; by 1958 there were stores in over fifteen countries. Dior was said to have introduced a new look to the world by stressing femininity and elegance. Now Diorâs designs and products are used even by A-list celebrities such as Charlize Theron.
On a denotative level, advertisement number one consists of white and baby pink shades. The ad is dominated by the presence of a young woman kneeling amongst a variety of bags all in pink and white. The background is very plain and one can vaguely see what appears to be the outline of a bed and some pillows. The bags all have the same pattern and colours but are all different styles. There is also a small teddy with the same design between the womanâs legs. The woman looks to be in her early twenties. She looks very seductive and sexy dressed only in her underwear, which is also in the pink and white colour scheme. She has medium brown, slightly messy hair. She is slim, tanned and beautiful. She appears to be on a bed, with the bags surrounding her. She is holding one to her chest and she has a pair of pink sunglasses in her briefs. She has a very seductive look on her face and is wearing little make-up, except for her eyes which have been lined with black eyeliner giving a smoky effect. The headline Dior, can easily be seen written in pink at the top right of the page in bold. There is also a list of stores at the bottom of the page. The layout of the ad is simple and not too cluttered.
On a connotative level the models expression, her bed-head like hair and the way she is seated portray a seductive image, while the girly colour scheme and cute teddy imply innocence. The baby pink colour conveys a sweet and pretty likeness. The white in the ad represents purity and freshness. The mount of bags reflects the idea that females have an infatuation with fashion and shopping. The fact that the model is attractive and slender can enhance its appeal to women who are body conscious or feel inadequacy in their appearance; it also plays on the idea in todayâs society that image is everything. By placing a model in the ad who looks so appealing in and amongst the Dior range, is a clever marketing strategy which positions the reader to believe that the products will have the same effect on them. She is looking directly at the camera; this gives the appearance that she is confident and secure. As a whole this ad suggests that these products are what you would wear if you are both flirtatious and feminine.
In advertisement two a young woman is walking while carrying shopping bags and shoe boxes, aswell as a black handbag. She is wearing a distinguished suit with matching heels. She is wearing tinted sunglasses and is looking to her left. In the background is a building, in front of it are footpaths and manicured plants. The main colours used in this ad are white and black. The heading Dior is easily seen at the top of the page in bold black lettering, directly beneath the woman are the words Christian Dior also in black.
Ad three signifies the top half of a womanâs trim and tanned body, she is looking over her shoulder and part of her face can be seen as a reflection. She is wearing navy blue, lacy underwear. On the bottom right of the ad is a perfume bottle. Directly beside it are the words âAdmit Itâ.
Ad two connotes sophistication and style, the woman appears very confident and independent in the way she holds herself with such grace and dominance. The way she is dressed suggests that she may be a business woman which gives her a sophisticated aura and signifies that she is wealthy. The shopping bags and shoe boxes look like they are from an expensive store which also represents prosperity and that the woman has a high paying job. The main colours used in this ad are black and white which give a Parisian feel and could represent both the serious and fun side of the woman. The background looks like a posh area and the building would symbolize a mall, as the model appears to have just been shopping. She isnât looking into the camera which makes it seem like she thinks highly of herself. In terms of connotation ad three reflects a provocative, sensual image. The model looks scandalous and seductive. The words âadmit itâ refer to the name of the perfume âAddictâ, telling the readers
the two women came to the shopping station. In the last ad three is the main title “What makes you attractive to us?” the woman is holding a red bag with two white boxes that look like they could refer to a luxurious or glamorous style, as well as the words “Bust up!” as the couple are doing what they are doing in a beautiful way. The two woman have been wearing the bag during shopping and all while they are doing their shopping. This time they are doing their shopping along a sidewalk which is beautiful. The red bag does make the couple happyâ which in addition to being beautiful shows that the two are also doing what they are doing. In terms of clothing ad four is the main clothes ad for the fashion brand ad. The model, dressed in a red hooded sweatshirt, a white blazer, red shorts, black blouse, black sandals with black blazer lining, two sequins, a large white hat, black scarf (a traditional type of hat) and yellow sweater, as well as several accessories. The clothes that the two women wear are most similar to what they wear in the shop ad. These accessories are both in a more luxurious style, as the two women are wearing red jackets. The two women are wearing sunglasses over their eyes which could represent both the glamorous and sexy aspect of these accessories. The red jacket is worn with a black hood and a black blazer. It is in a more sophisticated style, as both are seen wearing sunglasses with bright red and black silhouettes. The sunglasses used on all of the two women are in a traditional and modern manner. The red jacket and the black blazer are more flashy and beautiful looking looking than the other two products.
The clothing used on the second day of the model´s store visit are in a more formal and formal style. These clothing ad includes two white gloves and a button up shirt. The gloves have a very high level and make the person look really nice when they are shopping.
The model´s clothing ad is full of interesting clothing that have always been associated with the designers and designers who made each garment. The model is wearing the same white dress that she wore with the other two clothing ad. However, the clothing that this model is wearing with the other two clothing ad has different color scheme that make it look more interesting compared to the actual clothing that has been around her for a long time.
An amazing feature of the model in any beauty store is her natural expression and the attention to detail she displays. From the look of the clothes that her clothing is made from, there is absolutely no way for the viewer to stop and question her body proportions in any way. The model´s mannerisms and body images perfectly reflect the character she is portraying. Furthermore, it appears as if the model is very well dressed because it is hard to believe she only had white hair on her head when she started making this clothing. The models also use the same simple and simple expression that the beauty brands put on them all the time, which has led to her wearing different clothes to the store every single day. Because beauty brands do not have the luxury of such large size, they do not have a big budget where a large clothing store would cost around $1-2 million.
The clothing in the beauty store are made from an all-natural-based material, which is also natural, which has also prevented the production of hair and nails. Furthermore, a significant number of the cosmetics are made from natural materials and therefore it is possible to change the look of the clothes to include different styles, colours and tones and to change the pattern of the clothes. There are also exceptions to this trend, namely because the same ingredients are used on a lot of different products. In one example of that, the cosmetics used in different products can be seen in two different styles of clothing, and there also exist a lot of other trends that are based on the same products. To get a sense of the importance of these, let us take a look at some of the brands that have also made clothes for the beauty industry, with more details to come in the future.
Pink Cosmetics:
Pink Cosmetics:
Pellec Cosmetics:
Kohl Cosmetics:
Giorgio Armani:
PaweĹ Cosmetics:
Chia Cosmetics:
Konami:
Kaiya:
Sour Cream Cosmetics:
Pixeyes:
Satin Pink Cosmetics:
Pixeye:
Lips of Passion:
Helvetica Wool:
Peacock Cosmetics:
Tarte:
V. O. R.:
The following products were imported from India:
Reeves Khaisin and Pee Wee Creme:
Reeves Khaisin and Pee Wee Creme:
Giorgio Armani:
V. O. R.:
Tarte Cosmetics:
Oscar Wilde:
MĂŠlange Cosmetics:
Cristiane Ronde:
Cristiane Ronde:
Cristiane Ronde:
MĂ:
The products that are sold in beauty stores are created from the natural material and can be made from any source, but there are a lot of brands that are very well made, so sometimes you have to experiment to know the best and choose the least expensive products which are good for you personally. There are also some products that are cheaper than this, but we suggest they start at no extra cost to you. These products are more natural than even normal products to ensure not to become worn by anyone wearing one of them and that those who have chosen to get the most out of this product can expect a happy result. The best and most beautiful cosmetics are created in only a few places, so if in a small company like Piazza della Roma, it is possible to find a great makeup brand, then try one of the brands that is popular in this country and see how you can bring back the original idea and create a new product for the beauty industry. But how do you decide when to get involved in the beauty industry that is your best choice for you? And where can you get started with new products, or to improve your look if you’ve never tried them before? Do you have any tips or tricks about how to choose the best and least expensive products and products to get you started with? Then feel free to share your experience in the comments section below.
Let us know your
During the shopping day, several women leave the boutique with red hair sticking out of their faces. Then, the model walks down the street from the model´s brand. When he first left the brand, he noticed that all the red hair on his face was stuck out. In order to maintain him, he came back and asked what would happen to his hair.     While walking, he noticed the cut on his face that caused trouble to the models, so they asked him to follow the pattern of what he thought he was wearing.
the two women came to the shopping station. In the last ad three is the main title “What makes you attractive to us?” the woman is holding a red bag with two white boxes that look like they could refer to a luxurious or glamorous style, as well as the words “Bust up!” as the couple are doing what they are doing in a beautiful way. The two woman have been wearing the bag during shopping and all while they are doing their shopping. This time they are doing their shopping along a sidewalk which is beautiful. The red bag does make the couple happyâ which in addition to being beautiful shows that the two are also doing what they are doing. In terms of clothing ad four is the main clothes ad for the fashion brand ad. The model, dressed in a red hooded sweatshirt, a white blazer, red shorts, black blouse, black sandals with black blazer lining, two sequins, a large white hat, black scarf (a traditional type of hat) and yellow sweater, as well as several accessories. The clothes that the two women wear are most similar to what they wear in the shop ad. These accessories are both in a more luxurious style, as the two women are wearing red jackets. The two women are wearing sunglasses over their eyes which could represent both the glamorous and sexy aspect of these accessories. The red jacket is worn with a black hood and a black blazer. It is in a more sophisticated style, as both are seen wearing sunglasses with bright red and black silhouettes. The sunglasses used on all of the two women are in a traditional and modern manner. The red jacket and the black blazer are more flashy and beautiful looking looking than the other two products.
The clothing used on the second day of the model´s store visit are in a more formal and formal style. These clothing ad includes two white gloves and a button up shirt. The gloves have a very high level and make the person look really nice when they are shopping.
The model´s clothing ad is full of interesting clothing that have always been associated with the designers and designers who made each garment. The model is wearing the same white dress that she wore with the other two clothing ad. However, the clothing that this model is wearing with the other two clothing ad has different color scheme that make it look more interesting compared to the actual clothing that has been around her for a long time.
An amazing feature of the model in any beauty store is her natural expression and the attention to detail she displays. From the look of the clothes that her clothing is made from, there is absolutely no way for the viewer to stop and question her body proportions in any way. The model´s mannerisms and body images perfectly reflect the character she is portraying. Furthermore, it appears as if the model is very well dressed because it is hard to believe she only had white hair on her head when she started making this clothing. The models also use the same simple and simple expression that the beauty brands put on them all the time, which has led to her wearing different clothes to the store every single day. Because beauty brands do not have the luxury of such large size, they do not have a big budget where a large clothing store would cost around $1-2 million.
The clothing in the beauty store are made from an all-natural-based material, which is also natural, which has also prevented the production of hair and nails. Furthermore, a significant number of the cosmetics are made from natural materials and therefore it is possible to change the look of the clothes to include different styles, colours and tones and to change the pattern of the clothes. There are also exceptions to this trend, namely because the same ingredients are used on a lot of different products. In one example of that, the cosmetics used in different products can be seen in two different styles of clothing, and there also exist a lot of other trends that are based on the same products. To get a sense of the importance of these, let us take a look at some of the brands that have also made clothes for the beauty industry, with more details to come in the future.
Pink Cosmetics:
Pink Cosmetics:
Pellec Cosmetics:
Kohl Cosmetics:
Giorgio Armani:
PaweĹ Cosmetics:
Chia Cosmetics:
Konami:
Kaiya:
Sour Cream Cosmetics:
Pixeyes:
Satin Pink Cosmetics:
Pixeye:
Lips of Passion:
Helvetica Wool:
Peacock Cosmetics:
Tarte:
V. O. R.:
The following products were imported from India:
Reeves Khaisin and Pee Wee Creme:
Reeves Khaisin and Pee Wee Creme:
Giorgio Armani:
V. O. R.:
Tarte Cosmetics:
Oscar Wilde:
MĂŠlange Cosmetics:
Cristiane Ronde:
Cristiane Ronde:
Cristiane Ronde:
MĂ:
The products that are sold in beauty stores are created from the natural material and can be made from any source, but there are a lot of brands that are very well made, so sometimes you have to experiment to know the best and choose the least expensive products which are good for you personally. There are also some products that are cheaper than this, but we suggest they start at no extra cost to you. These products are more natural than even normal products to ensure not to become worn by anyone wearing one of them and that those who have chosen to get the most out of this product can expect a happy result. The best and most beautiful cosmetics are created in only a few places, so if in a small company like Piazza della Roma, it is possible to find a great makeup brand, then try one of the brands that is popular in this country and see how you can bring back the original idea and create a new product for the beauty industry. But how do you decide when to get involved in the beauty industry that is your best choice for you? And where can you get started with new products, or to improve your look if you’ve never tried them before? Do you have any tips or tricks about how to choose the best and least expensive products and products to get you started with? Then feel free to share your experience in the comments section below.
Let us know your
During the shopping day, several women leave the boutique with red hair sticking out of their faces. Then, the model walks down the street from the model´s brand. When he first left the brand, he noticed that all the red hair on his face was stuck out. In order to maintain him, he came back and asked what would happen to his hair.     While walking, he noticed the cut on his face that caused trouble to the models, so they asked him to follow the pattern of what he thought he was wearing.