Essay Preview: Nike
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As you all can see, this shoe is a totally new look for anything Nike has came out with in the past. Nike has always been viewed as an “athletic sporty” type of company, and it is definitely time to change this if we want to still see Nike in business in the near future.
Studies show that Nikes sales for women aged 15-30 are steadily decreasing. This is a HUGE portion of sales that we are missing out on. Women have always been bigger spenders than men when it comes to clothing and accessories, which is the exact reason why it is ridiculous to not make women our main sales target.
Studies have shown that shoe sales, are overwhelmingly higher when you compare women to men. Women spent and average of $5.4 billion on shoes last year while men spent only a measly $5.1 billion. As we sit here and watch the sales of mens shoes slowly deflate, women are out there commanding more buying power, spending more money on clothing and accessories than ever before and OBVIOUSLEY buying tons of shoes from everywhere BUT Nike, it seems. The fact that we are not taking advantage of this perfect opportunity is UNBELIEVEABLE!
This is a new age and time, women are out there looking for new opportunities and taking charge, what better way to give them a feeling of empowerment and control then to give Nike a whole new fresh outlook on how we view womens clothing. Not only will we have the latest trends and newest styles out there, but this will also show women that Nike knows what its like to live in what is viewed as “a mans world”. And what better way to do this than to throw at them this sexy new high heeled, work of art, not only is it FASHIONABLE, and TRENDY, but there is also something more that comes just from wearing a high heeled shoe, its really hard to explain, but any woman will agree, its just an overall feeling of confidence, and thats what we are trying to portray here with this new shoe.
I think that this product will eventually open new doors for Nike, and throw at us opportunities we never thought possible. And Im talking BIG here, like this could mean a whole new like of products for Nike. With all of the attention we will get from this “understanding of women” we will find that women want more, more as in a new line of accessories, like handbags, jewelry, bedding, scarves, and, with a much needed update in the womens