Smartphone HistoryEssay Preview: Smartphone HistoryReport this essaySuneel Bakhshi -Head of CEEMEA Sales & Trading BusinessProfessor Marchand -helped the new management team develop an action plan.Michael Page, MD–business management, had high EQ and good change management skills, and asked him to orchestrate the implementation process.Umesh Jagtiani, MD, – regional head of eCommerce for the Sales & Trading business.Rakesh Joshi -Business Technology team, and Citigroups Operations & Technology unit to integrate front- and back-office technologiesAnil Prasad, MD – regional head of trading, to manage the trading team.Joshi had to ensure that CEEMEA had the applications and data specific to their business requirements.In March 2001, the team launched an in-house solution for customer relationship management. The application tracked information on revenue–broken down into spread and volume by customer, product and country–and account management activities such as frequency of customer calls/visits.
The team launched an online credit engine in July 2001. This application provided information such as credit lines, utilization and quality metricsIn October 2001, a risk analysis portal was released to help the management team assess the risk levels of different countries. The portal included information such as consolidated balance sheets and stress tests.
During 2002, the team launched various features to capture:Foreign exchange deals–in March (rolled out to 30 countries by mid-2003)Fixed income deals–in September (rolled out to five countries by mid-2003)Money market deals–in October (rolled out to seven countries by mid-2003)The feature for capturing derivative deals would be added later.The platform offered huge benefits. Information that had previously been fragmentedacross multiple systems was brought together to become real-time intelligence easilyaccessible by salespeople, traders and managers. Streamlined processing from the platformstraight to the back office systems increased productivity. For example, in Russia, thetreasurer was able to save 25% to 30% of his time per day, and then use the time saved formore proactive client services. It also allowed easier identification and speedier resolution
Through a programmatic approach, as the data of clients and salespeople were analyzed, clients were notified and allowed to see their data as a whole. As this data was collected and available on the customer’s part with a comprehensive access, the client could better understand the information in terms of where in their business to purchase and the specific investment.The company also included a feature for tracking foreign exchange deals made online and used by its own salespeople and sales analysts to deliver a better understanding of foreign government currencies and business strategies. This data was automatically analyzed in real time by its customers, traders, sales analysts and sales team. The data was used by sales professionals to ensure their product fit into their business in the immediate future. The digital platform allowed the team to offer a richer, more accurate picture of each deal.
Additionally, there were other useful features that a marketer could integrate into the platform.
The development team managed a broad range of software to support software developed, updated and published by various companies for international use.
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