Proposal for New Marker Strategy for Koutons Retail India Pvt. Ltd
Proposal for new marker strategy for Koutons Retail India Pvt. Ltd
Aliasgar Bohra
Semester 11.1
Lecturer- Fankar imam
Assignment #1,(i)
Raffles design international
Table of content:-
Table of content
Introduction
Company profile
Strategic Focus and Plan
Situation analysis
Swot analysis
Industry analysis
Competitors analysis
Company analysis
Consumers analysis
Product market focus
Marketing and product objective
Point of difference
Positioning
Marketing programme
Financial data and projections
Implementation plan
Evaluation and control
Existing business need exclusive business plan in market strategy:-
The Indian retail industry in the fifth largest in the world, as compare to other sector like organised and unorganised, retail industry increased the GDP of the India. The retail market is increasing gross business with the Indian market. This retailer introduced the new things to the market with lots of new scheme and increases the monetary potential for India.
Company profile-
Koutons Retail India Ltd. is the eight retailer of readymade and fashion wear brand in India. Kouton has more than 1400 outlet around the country including corporate, formal and casual dressings. Kouton provide the product for all family in one place, its outlet start in 1991 as Charlie Creation and now kouton retail India ltd.
Strategic Focus and Plan
The koutons was the leading retailer company but because of using and not understanding the sale promotion offers, this company facing the financial crisis long back. The koutons facing losses and has closed down more than 350 stores and is offering higher discounts to check losses. In week 3, I will do research