Essay About New Prius And Years Toyota

Toyota Case
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Toyota is a large corporation and has been in the business since 1930s. They have
slowly gained their foot hold in the market, not just domestically, but globally as well.
According to the chairman, “Our first responsibility, of course, is to provide around the
world with the attractive and appealing cars they truly want”. (1) For years Toyota has
successfully enjoyed their steady growth in the market place globally. Since the first founding of
the company, their foremost pledge was to make better cars and contribute to society.
However, with the changing of times, there are many factors that affects Toyotas growth in the
future that could hinder and slow down their dominance to maintain as number one auto maker
in the world. Some of the factors that could affect Toyotas growth could be customers,
development or lack of development of vehicles, focusing on certain markets, fuel fluctuations in
the market place, and the rules and regulations of each country that Toyota has market place in.
To build vehicles not just for transportation, but also fun and exciting to drive for
customers that is vital to society, President of Toyota, Akio Toyoda said, “To help realize this
dream, we are putting even greater emphasis on the development of environmentally friendly
technologies, and are working on breakthrough technologies that will make driving even more
fun and exciting in the future”. (1) Toyota continues to develop many eco-friendly vehicles such
as hybrid, which is supported by government policies such countries as North America, Europe
and Japan. In addition Toyota strongly emphasize the importance of the strength of the
technological development and productivity but also to focus on the customers of its suppliers
and dealers. Also, the management and employees of Toyota group can concentrate on
allocating their resources of technology and product development to make it possible for them to
create even more attractive and appealing cars to customers. According to Toyota, “An
attractive and appealing car is a car that is a joy to own, drive and share good times in. It is
exciting and fun for everyone on board. This is the kind of car that product-and market-oriented
management allows us to provide. By focusing on the products that customers want, this allows
Toyota to concentrated on building the cars that meet the needs of consumers in each region at a
price that they can afford and be really satisfied with their decision.
A new Prius in one example that customers really love because of the eco-friendly, fuel
efficiency and the driving performance that is equal, if not better than the competitors vehicles.
Even better is the new model of Prius that is 30% cheaper that the previous model so more
customers can enjoy the benefits that it offers. Of course the Prius is not the only model that is
hybrid, some Lexus models are too. It is not only the private sector is enjoying the hybrid, but
Toyota is also offering to corporations for commercial release, but lease-sales of a plug-in-hybrid
vehicle worldwide. They are also continuing to research and develop next-generation batteries,
adaptability to alternative fuel issues such as biofuel, cell hybrid vehicles and commercial safety
technologies.
Offering consumers new product lines with new technology is very good for consumers.
Automobile industries consistently need new developments and always need to development
better products for consumers. With the new models coming out about every six months, it is so
hard to compete with the competitors if the one the companies dont keep up, they are surely to
hurt themselves in the long run. Once they fall behind the competition it is so hard to catch up
with the competition and are pretty much doomed. No company wants to lag behind even
though the new technology is always there and they cannot be too overly confident. If they do,
they have pretty much lost it and will be bankrupted just as GM did.
None of the new product lines will be good without the focusing on the markets to, “meet
the needs of individual countries and regions through careful analysis of the role that we should
play, and the presence we should strive for, in each market”. (1) Although Toyota has expanded
rapidly of their Research and Development facilities and 75 production facilities in Japan and
abroad, and a global sales network that covers over 170 countries and regions, due to the market
conditions of today, it has made it difficult for Toyota to expand continuously. To better
understand the competition and the market, Toyotas goal is to “implement optimal regional
strategies under these conditions, we must identify areas where we want to compete and areas
where we need to move more carefully, and revitalize our product development and lineup to
better suit regional needs”. (1) The regional areas are Japan is to concentrate on customer-