Holiday Snacks Limited of Trinidad and Tobago
Abstract
The study will be undertaken to discover how Holiday Snacks Limited of Trinidad and Tobago develops their new products based on theories. Theories on new product development from various writers will be presented, analysed and one main theory for academic reference throughout this paper will be chosen.
An analysis will be conducted into Holiday Snacks to determine the potential for the appropriateness and success of the new product. The success of Holiday Snacks’ newly developed product will be measured in terms of customer satisfaction.
Holiday Snacks’ new product development process will be compared to the academic theory in order to highlight any strength or weaknesses in either of the two processes and to understand how theoretical new product development models are applicable to real world scenarios.
Research will be done through primary and secondary measures to determine the new product development of the company and compare it to theories. Focus groups and questionnaires will be used to analyse customer satisfaction of this new product. The researcher will also do observations to get a general knowledge of the market. Finally, conclusion and recommendations will be made to Holiday Snacks for further development of new products in the company.
Table of Contents
Page #
Chapter 1:
Introduction
Background to the Company
Appropriateness of Title
Aims of research
Objectives of research
Chapter 2:
Literature review
Introduction to literature review
Ray Wright’s New Product Development Funnel
Kotler’s New Product Development Process
Hauser & Urban’s New Product & Service Development Process
Comparison and choice of NPD Model
Introduction to Customer Satisfaction
Winer’s Customer Satisfaction
Kotler’s Customer Satisfaction
Comparison and choice of Customer Satisfaction Model
Customer Satisfaction Scales
Chapter 3:
Methodology
The data collection process