Virgin Blue Opportunities / Threats
Essay title: Virgin Blue Opportunities / Threats
Opportunity
Develop business travel market (now its focus on serving the leisure travel market)
It can establish new ultraslow cost carriers, so can beat low cost competitor, JetStar.
Regional jets
Future: New carriers called Virgin Lite Blue, serving regional airports currently not served and secondary metropolitan airports.
Create green program
Now:
In June 2007, Pacific Blue also became the first airline in New Zealand to launch a carbon offset program to support New Zealand-based government approved projects to reduce CO2.
Green footprint
Future:
It can create programs relating to save global nature or reduce carbon emissions, this could increase company’s image and passenger number.
i.e Cathay Pacific Airline’s “fly greener”
Expose to new market:
Now: provide domestic air services throughout Australia and international services to New Zealand, Vanuatu, the Cook Islands, Fiji, Tonga and Samoa. V Australia, is set to launch services between Australia and the United States of America in 2008,
Future: Asia pacific Market (low cost carriers take 10% in market now, and forecast will increase to 20% in 2010) / joint venture airline with Asian