Virgin Blue Opportunities / Threats
Essay Preview: Virgin Blue Opportunities / Threats
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Opportunity
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Develop business travel market (now its focus on serving the leisure travel market)
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It can establish new ultraslow cost carriers, so can beat low cost competitor, JetStar.
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Regional jets
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Future: New carriers called Virgin Lite Blue, serving regional airports currently not served and secondary metropolitan airports.
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Create green program
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Now:
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In June 2007, Paciп¬Ðƒc Blue also became the п¬Ðƒrst airline in New Zealand to launch a carbon offset program to support New Zealand-based government approved projects to reduce CO2.
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Green footprint
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Future:
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It can create programs relating to save global nature or reduce carbon emissions, this could increase company’s image and passenger number.
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i.e Cathay Pacific Airline’s “fly greener”
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Expose to new market:
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Now: provide domestic air services throughout Australia and international services to New Zealand, Vanuatu, the Cook Islands, Fiji, Tonga and Samoa. V Australia, is set to launch services between Australia and the United States of America in 2008,
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Future: Asia pacific Market (low cost carriers take 10% in market now, and forecast will increase to 20% in 2010) / joint venture airline with Asian countries.
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Now: