Cloud 9 Books Store Case StudyEssay Preview: Cloud 9 Books Store Case StudyReport this essayTable of ContentsCompany DescriptionBusiness MissionChallenge StatementMarketing ObjectiveSituation AnalysisIndustry AnalysisSWOT AnalysisMarketing StrategyTarget Market StrategyMarketing MixProductPlace/DistributionPromotionPriceImplementation, Evaluation, and ControlMarketing ResearchOrganizational Structure and PlanFinancial ProjectionsImplementation TimetableSummaryVIII.Works CitedCompany DescriptionOur business, Cloud 9 Books, will be a used bookstore providing quality service and products. We will have a good location, next to Target on Highway 50, with a varied supply of books from other sellers and our customers. We will provide a clean, well-ordered, quiet environment. Cloud 9 Books will also include special orders for school and customers who desire new books as they come out.
Bibliography:
C. D. H. Miller, “Wanted Reading: Making your Kindle an Instant Reader” The New York Times, June 17, 2004. http://www.nytimes.com/2005/06/17/business/1801.html ; Eric G. Brown, “Amazon Is the Best Books Company in the World. In Search of an Audience.” Kindle Unlimited, October 2012.
E. M. McBurne, “Amazon Publishing, Kindle Unlimited, Kindle Direct Online: We Have Everything to Sell All Our Customers Have” Kindle News, October 2009.
C. D. H. Miller, “Amazon and Kindle Unlimited’s Book Listing Strategy: What’s Wrong with Amazon and how to improve” Kindle News, April 2009.
C. D. McBurne, “Amazon and Kindle: How to Create Books for the Future?” Kindle News, March 2015, p. 20.
The “Amazon and Kindle: The Book Industry Is a Force for Good and Evil” Kindle News, March 8, 2017.
H. E. Hockett: “The Kindle Alliance of Future Librarians,” Harper and Row, May 2010.
In the following post, I’m highlighting key aspects of Amazon’s role in the eBook and eBook Publishing business — more specifically, the role of Amazon Publishing.
Amazon Publishing: A World Without Books (and more)
Amazon’s Books Publishing business in the ebook world includes a lot of novelties, but in addition to its digital books, the company also works to generate a lot of business out of physical book sales.
What’s Kindle?
Amazon has a long and varied history with the Kindle medium: as a publisher in the late 70’s, it launched its first digital “buy” book in 1986, followed by “save” in 1989.
This means that many retailers now have a way to distribute books on the Kindle platform. Amazon’s books sell in the “buy” column (“books will read, read, read”) that can help you decide where to shop at stores where you currently reside. The most popular way of buying an eBook is at your local retailer, and it costs you around $18 to get your book and other things you’ll need to get through the mail with the Amazon Associate program.
While ebook sales are relatively limited to small or limited quantities, it’s also often a much bigger audience than it is on a typical bookstore’s main shelf. You’ll be able to sell thousands of books a week in the Kindle book shopping experience, whether the company holds a convention, bookstore and bookseller association or just at your local stores—so you’re almost certainly going to save a lot more on your sales taxes.
Amazon will offer a Kindle library on demand—just like it did in the early 1980’s, but it also sells books that aren’t currently available in stores. So you could easily go from store to store and buy an entire hardcover book in less than five minutes (although it’s a bit less convenient when you don’t have a lot of books!) to keep buying Kindle books for about a month or two.
The books you can use to keep reading Amazon:
In general, Amazon’s new digital books don’t cover every Kindle book or physical eReader. While we typically buy books for Kindle, it’s often in the Amazon e-books category we find them most useful, so it’s not uncommon to see a single book that we
Bibliography:
C. D. H. Miller, “Wanted Reading: Making your Kindle an Instant Reader” The New York Times, June 17, 2004. http://www.nytimes.com/2005/06/17/business/1801.html ; Eric G. Brown, “Amazon Is the Best Books Company in the World. In Search of an Audience.” Kindle Unlimited, October 2012.
E. M. McBurne, “Amazon Publishing, Kindle Unlimited, Kindle Direct Online: We Have Everything to Sell All Our Customers Have” Kindle News, October 2009.
C. D. H. Miller, “Amazon and Kindle Unlimited’s Book Listing Strategy: What’s Wrong with Amazon and how to improve” Kindle News, April 2009.
C. D. McBurne, “Amazon and Kindle: How to Create Books for the Future?” Kindle News, March 2015, p. 20.
The “Amazon and Kindle: The Book Industry Is a Force for Good and Evil” Kindle News, March 8, 2017.
H. E. Hockett: “The Kindle Alliance of Future Librarians,” Harper and Row, May 2010.
In the following post, I’m highlighting key aspects of Amazon’s role in the eBook and eBook Publishing business — more specifically, the role of Amazon Publishing.
Amazon Publishing: A World Without Books (and more)
Amazon’s Books Publishing business in the ebook world includes a lot of novelties, but in addition to its digital books, the company also works to generate a lot of business out of physical book sales.
What’s Kindle?
Amazon has a long and varied history with the Kindle medium: as a publisher in the late 70’s, it launched its first digital “buy” book in 1986, followed by “save” in 1989.
This means that many retailers now have a way to distribute books on the Kindle platform. Amazon’s books sell in the “buy” column (“books will read, read, read”) that can help you decide where to shop at stores where you currently reside. The most popular way of buying an eBook is at your local retailer, and it costs you around $18 to get your book and other things you’ll need to get through the mail with the Amazon Associate program.
While ebook sales are relatively limited to small or limited quantities, it’s also often a much bigger audience than it is on a typical bookstore’s main shelf. You’ll be able to sell thousands of books a week in the Kindle book shopping experience, whether the company holds a convention, bookstore and bookseller association or just at your local stores—so you’re almost certainly going to save a lot more on your sales taxes.
Amazon will offer a Kindle library on demand—just like it did in the early 1980’s, but it also sells books that aren’t currently available in stores. So you could easily go from store to store and buy an entire hardcover book in less than five minutes (although it’s a bit less convenient when you don’t have a lot of books!) to keep buying Kindle books for about a month or two.
The books you can use to keep reading Amazon:
In general, Amazon’s new digital books don’t cover every Kindle book or physical eReader. While we typically buy books for Kindle, it’s often in the Amazon e-books category we find them most useful, so it’s not uncommon to see a single book that we
Business Mission“As we launch Cloud 9, a new used book store; our plan is to offer a varied selection of quality used books that consumers will want, at a competitive price. We will also offer a special order system to provide for harder to find books and “required reading” books for school. We hope this approach will not only draw new customers, but also repeat customers, which will allow us to have the leading market share of local used bookstores.”
Challenge StatementOur book store faces 3 challenges as we launch our used bookstore business.Other used book stores in the area are our biggest competitors which may prohibit us from gaining a good market share.We are also competing with major discount stores such as Target and Wal-Mart that sell new books.Other competition includes online stores including e-bay and Amazon.comMarketing ObjectiveSince this is a new company, we have no baseline for sales to match. Setting an achievable goal is ideal. Our main goal for year one of our business is to obtain 10 % of the market share. We hope to increase our market share by 5% each year until we hold 30% of the market. We will achieve this goal through a variety of ways. Using timely sales promotions to bring in more customers will be the main way in which we achieve this. In addition, offering discounts for frequent customers, as well as package deals will be key in maintaining lasting customer relationships. We will also advertise at the local college and high school campuses, as well as billboards near the interstate and around the town.
Situation AnalysisIndustry AnalysisTrendsWith the recent past economic hardships, consumers are learning to budget their money, and look for convenience. With our location being near a popular area, and our affordable used books we will be able to draw in more of the market that may have went elsewhere. Another trend is reading books electronically via the Kindle, Nook, or iPad.
CompetitorsThere is a wide range of competitors in the book industry. Not only do we have to compete with used book stores in the area, but also stores such as Target and Wal-Mart, who offer new books for a reasonable price. We also have to consider the latest trend of the Kindle, Nook, and iPad, all of which have been on high demand in the recent months.
Customer ProfileThere is never a specific type of market segment that a book store can try to target, when every person young or old has a different preference in the genre of book they read. We would like to focus on middle aged men and women. We will offer a wide variety of books such as; science-fiction, non-fiction, romance, childrens books, suspense etc. Our customers will be the ones who have a true appreciation for reading, and enjoy having the book physically in their possession for an affordable price.
TechnologyAllowing customers to access our store online, will help us stay competitive with other stores, such as Barnes and Noble, and other local book stores. With the latest technological advances like; the Kindle, iPad, or the Nook, we have to be able to sell the benefits of actually owning the book, rather than just being able to read it electronically.
SWOT AnalysisStrengths:Location:Near a Target and a JC Penneys, a Famous Daves and an Olive Garden, a Kinkos and a StarbucksWithin sight of Highway 50 in Kenosha and near I-94AvailabilityWe will buy our books from other used bookstores, online at stores like Amazon and eBay, and most importantly from our customers who we hope will bring their books back and get new ones.
AccessibilityWe hope to be able to quickly and easily find any book within our store and special order new and used we do not have if the customers wantedEach employee will have a particular section to straighten and fill. They will have to know which books they have in their section, how popular those books seem to be, how often they come in and out, and which ones never come in but are always demanded. Each employee will also need to have a general idea about what is in the rest of the store and which books are where, so they could easily find something even if that sections organizer wasnt there.
School readings