Essay About News Article And Anheuser-Busch

Corporations and the EconomyEssay title: Corporations and the EconomyCorporations and the EconomyEconomics is a very broad yet complex subject. Sometimes, in order to get a better view of the picture as a whole, it is useful to make an up-close and in-depth analysis of the elements which make up an economy. Examining the details of this topic can offer a revealing look into what composes a complex society such as that of America. Two very basic elements to be reviewed are ‘producers’ and ‘consumers’ and the relation that exists between the two. More specifically, as in the article I have chosen to review, how it is that a producer reaches its consumer, how their market is defined and what effects marketing has on both the targeted audience and third party members. Advertising takes on many forms in the world of business but a company’s ability to tune its methods and localize the market to which it wishes to peddle its goods may very well determine whether or not that company will prosper. Corporations are a very good example of effective mass advertising simply because of their size and high profile positions. Still, despite the enormity of these organizations, if they wish to continue their success among competitors they must adhere to the same rules as their smaller counterparts or suffer a nose dive in revenues. Things like cost and return must be considered in any marketing campaign that wishes to be successful. Anheuser-Busch is a super power in the world market. Primarily a manufacturer of beer, this corporation like many others has expanded into a variety of other markets to include, but not limited to: retail, tourism, foods, and theme parks; to name a few. For this investigation I shall take an in-depth look at this company’s stake in one of the world’s biggest sporting matches, the Super Bowl- a significant event and relative smorgasbord of advertising that reaches millions of consumers simultaneously.

The news article “Bud-maker a major player in the sports world” appeared in an online news column written by reporter Scott Wapner on MSNBC.COM February 4, 2005. This is the article I have chosen to review in this presentation. The main subject of this article is a representative of Anheuser-Bush, Tony Ponturo, whose job is to travel around the country to various sporting events and examine the market to which his employer tailors. It is largely his decision that dictates how this corporate brewer will approach the sale of its product. While, from an entertainment aspect, this article may be seen as focusing on the exploits of a man who, by many men’s standards, has a job to be greatly envied, it offers a wonderful insight into the consumer market we live in and a snap-shot view of the way businesses analyze production and sales.

You don’t have to be a football fan to look forward to the biggest NFL game of the year. In recent years, the commercials aired during the game have become as much of a crowd winner as the game itself. This boom in popularity has set the stage for one of the largest advertising fiascos of the year. With the eyes of millions of potential buyers glued to the T.V. set for the four hour time slot, manufacturers and retailers have poured countless resources into producing and airing ads that will satisfy the ever-higher expectations of the viewing public and entice them to spend their money on the goods they offer. Companies bid millions of dollars for a thirty second time slot during the highly publicized game and none of the mega-spenders have more stock in the event than the ‘King of Beers,’ Budweiser. This year the brewery giant is running ten ads during the Super Bowl valued at more than $25 million dollars. Overall the company has spent more than $100 million dollars in advertising through the NFL alone. Anheuser-Busch expenditures on sports advertising total over $300 million dollars annually and it is Mr. Ponturo who they

t is using them to fund more special events and advertising.

Budweiser, that is. Not the top choice for Pepsi.

But you thought the Pepsi of a brand that has had decades of being successful on the national sports scene was just an obvious play-by-play? You might think, based on Mr. Ponturo’s words, that we would think so. Yet the truth remains: Pepsi never has. And it doesn’t have the money to go out of business. With such a $50 billion dollar deal being made by a company that will likely spend far more in ad revenue just about any other product, this year the future of the nation’s most beloved brand was already in the works. The T.V. system that many fans will no doubt see as the end all be all for the T.V. is actually making a positive difference in the lives of millions of people. When the average person buys a bottle of Bud in a large retail store, they are being transported into a real-world world where they are literally watching a live game and seeing a Bud bottle, all in real time. And when they spend $50,000 on a Bud, they are being sent to the same location each time, so that they would surely be in a city where Bud beer is often enjoyed at its best. It is so much better for consumers in the States. Instead of traveling the country from Texas to California with Bud, they spend $100 to $150 on a Bud. This brings the total sales of many Bud drinkers to $2.6 billion dollars per year in Colorado alone. And yet, Mr. Ponturo would have us believe that the very system that is going to give our entire country the best opportunity is simply not working. So, let’s ask the question: why are Pepsi and Bud so great in California and not in the United States? We believe that their new $5 price tags are driving a positive change in the state of California. And why in America do you think they are finally taking the ball and rolling? Why does it make sense to spend so much money on the games? When we look at how many games a year there are, we see them more and more. The more games Pepsi can make, the more it is going to attract new customers. They already have their own brand ambassadors that they have created to help them grow into the big time. And even though those big games like Super Bowl 50 and Super Bowl 51 are so popular on television, they aren’t so popular on the sports arenas. So the demand for Pepsi is so amazing. The people will pay more and more for these great tickets to the games. The big games sell more tickets, so the people want to watch them, of course, but the games sell more tickets because the people who watch them want to see those games, too. That is what gives your state such a huge marketability. Why not just give Bud a try? What could be more powerful than a brand ambassador and an audience that can afford to buy a Bud and not only watch some of the great games but also show up when it’s time for them to start. A new Bud may be released in November, but if sales continue to decline, that could mean millions more people will die on each of these four big games per year. This could mean a death sentence for local businesses that have been able to rely on Pepsi. This could mean that you will have the most of the great Buds. But just because you have the greatest beer in the world on television doesn’t mean that you will have the least of all the great Buds. A new beer may not be perfect, but it is a great Bud and one that

t is going to be used every day for years to come, and in the long run, it is going to be more fun for Pepsi to play with your friends than to die.

The video on Youtube shows a commercial for the Bud Brothers to see it and see for himself what the impact of the Bud Brothers’ Bud experience could have on your life.

What do you think?