Soccer AcademyThe NOCO Soccer Academy is a successful youth soccer training program which is the market that Dyer has been targeting. Dyer wants to develop his business enough to arrive at his strategic goal of building a sports complex for his members to fill. Dyer needs to double his business in order to sustain this image. In using S.W.O.T. analysis to evaluate NOCO’s current situation, it is clear that NOCO has a routine of things going for it already; customer retention is really high, awareness of NOCO in its’ current market is close to 100 percent and Dyer has access to enough trainer resources to keep his company’s growth. Some of the obstacles NOCO faces in going toward expanding are loss of customer base for high school sports programs after they hit 14 years old, a narrow selection of programs for current clients, lack of diversification and limited awareness of the company’s programs and philosophy in adjacent towns. Dyer could employ many operational strategies help achieve his ultimate destination of a new sports complex. In that respect are various opportunities available for NOCO to take advantage of with minimal threat or competitor to worry most.
Dyer has noticed that as the kids in his programs begin high school and begin to participate in school sports, they tend to lose interest in the soccer programs he proposes. Dyer might try product development by offering camps and training plans for older students outside of their school and school sport schedules. Summer camps geared toward a general sport theme as opposed to just soccer might appeal to the older kids that are taken in various plays and want to stay fit and sharp over the summer months in prep for the school years competitions. Dyer should gather market research from his current customers more or less interest in such programs and distribute the word at school sporting events to lure new clients to signal up. A mentor program where older kids help prepare the younger players could
Gavin J. Gabor, a former head coach and director of product development for North American Soccer League (later NPSL), has served on numerous U.S. Soccer development advisory panels, including the U.S. Soccer Development Foundation (USCDF) and the United Soccer Education and Training Association (USESFA). He has written several books on soccer and coaching, including FIFA and Basketball Player: A Sport for Soccer’s World. He has also led a program of academic excellence that, as reported by the Associated Press, is among the top 14 schools in the U.S., having a school-age student base of 15,000.
In early 2016, Gabor, now a senior fellow at the Institute for Media Studies at George Washington University in Washington, D.C., announced that he would leave the position as president of the American Soccer League, and would then continue to pursue a career in professional football, his former job as head of the NCAA college football program. With the league’s new chairman, the League is expected to have approximately 150,000 members through 2019. Gabor said his goal is to bring the league back to its previous level, and with the league moving forward, he would like to pursue a more “professional approach,” perhaps as a consultant and executive. Gabor has worked on developing and administering an online baseball and hockey program before, but has recently been asked by MLS to move forward with building in the league’s other divisions, such as the South American division. He expects to leave the league about next fall and focus more intensively on football programs. He is the vice president of soccer operations for the North American Soccer League.
Jared Strayhorn, who has served on several NPSL development panels, has coached and coached with the American Soccer Association of North American Soccer League and NPSL from its founding to its dissolution in 1993, but was an assistant player for the U.S. Soccer Development Foundation with the USSF and the American Players union. After graduation, he worked for former U.S. Soccer Hall of Fame coach Mike Pagnoli for a time with the CSA. Mr. Strayhorn is a member of the NPSL’s national and international development advisory committee and has served as the club’s executive VP and executive director for the last few years and will also be the president and vice president of NPSL’s North American Soccer League.
I am honored and humbled to be appointed Associate Director of America Soccer League.
John D. Balsher, the president of the NPSL, said: “We are thankful that John and all the NPSL staff had a long and successful association with the USL in creating such a strong and diverse club of young men who will be passionate supporters of the United States and a vital part of the growth of sports in the United States. This was an incredibly important and positive opportunity to bring our players and supporters together to celebrate our brand. Each and every one of our members have been incredibly supportive of and excited about the relationship in North America and this is a good investment for the league. With the growth of soccer in our nation, I look forward to welcoming