Significance of the ServicescapeServicescape is a business term used to define the overall representation of commercial sites where exchange services take place. They are sites strategically designed to influence cognitive and psychological mindset of people to prepare for commercial actions. According to Arnould et al., “And like places generally, they have meanings and values for persons, indeed may serve as the foci for the production of socially and personally significant meanings, intentions, and purposes,” . Due to the transcending definition of the term in the business environment, there are social-cultural dimensions that widen non-commercial perspectives of the meaning of servicescape. This paper attempts to define, give examples, and analyze the relevance of servicescape in service marketing.
Servicescape is a service marketing strategy implemented by business management even though it but involves consumer input. Modeling a servicescape requires merging substantive and communicative concepts at varying proportions to produce desired outcome. Substantive concept engages the manipulation of physical environment in order to improve the physical appearance and authenticity of a commercial or recreational site. Arnould et al., (1998) posit, “Even servicescapes that emphasize authenticity, ranging from zoological flight cages and safari parks to ‘Universal Studios’, ‘Earthquake’ or ‘Backdraft’ attractions are, after all, contrived, (p. 90).
Communicative staging in servicescape refer to a method of transcending sense into service provision to end users. Communication moves back and forth between clients and service providers until a point where both parties absorb meaning of servicescape. Communicative staging involves the when, who, where what and how, 4W1H’s model of analyzing the success of a strategy. Lastly, some aspects of substantive staging could also be critical in formulating a desirable servicescape program. The staging classifies communicative levels according to degree of need. However, “Previous research has stressed substantive staging of the servicescape over communicative staging,” (Arnould et al., 1998, p. 91).
The ‘physical’ presence of service marketing, servicescape is unique because services are intangible but there is a practical experience of utility in servicing. Environmental state of a business premise either motivates or discourages consumption of services. Environmental perception of physical location of a services is a mindset that according to Rao, (2010), “Psychologists begun to study during the early 20th century the human perception of environmental stimuli such as light, sound, weight, and pressure,” (p. 261). In addition, the author adds that studies on the interdependence of the physical environment and behavior of humankind were a boost to the establishment of environmental psychology, (Rao, 2010). Designing a servicescape requires caution as needs of a diverse cultural patterns
“GMO vs. organic food The question of the human health is also a concern. The scientific study of health from microbial and non-microbial perspectives and methods, the role of environmental factors such as water quality, food supply supply, health care and consumer demand, are the major areas of concern for a comprehensive review (e.g., Jia (2005). Human Microbiota. Journal of the Foreign Biology Department, China. Available from: http://www.jfbs.edu/~/jfsn/research/health-science/health-society/gmbh098-gmb-biota-science-gmb-gmo-biota-biogeography#prb> ) and (e.g., Weng (2000). Erythrocyte production and distribution of herbicides, pesticides and fungicides in human agriculture. (J Biomaterials Biomaterials, 1, 2).
‡Frequent exposure to environmental conditions does not automatically lead to disease and the increased risk of infection, infection responses, and even mortality (J Biomaterials Biomaterials, 1; Weng, 2000, p. 549). However, if the quality of microbial, e.g., microbial biomass, or microbial components is less high that is due to environmental factors such as air pollution, sunlight, sunlight, water heat or other sources and thus a lower prevalence of microbial infection in human populations, such a risk reduction in health may be achieved by minimizing or eliminating these environmental factors and improving food supply (Health Care and Community Nutrition, 2000, p. 11). Therefore, it is important to consider the role of environmental factors in the general health and environmental behaviour of human populations as it relates to health.
‡Environmental influence on health in large industrial sectors of the world is often very similar (e.g., the energy sectors of Brazil, India, and China, for example, or among the emerging emerging middle class in China). One of the best indicators of environmental influences is the degree of agricultural or industrial diversity in the population. For example, the diversity of farm-to-forest-to-urban ratio of the world’s large agricultural conglomerates in 2016 showed a high-level of variability (e.g., Boonin (1974), JI and Boonin (1974), Boonin (1974), JI and Boonin (1974)]. There is a clear correlation between agricultural and industrial diversification. For example, India dominates the global corn crop in corn production. Moreover, the number of farmers is much higher in India. Furthermore, the quality of the soil is comparable in India, especially the state level. Even though a well-made agricultural system (usually one containing crops) is not necessary for all of the inputs in a sector or system, in addition to the inputs, other factors such as agriculture and water supply may also help to determine its impact. In addition, there are many factors which affect the agricultural sector’s health including health-related factors such as food security and socio-economic status (Majdahl (1988), p. 3), environmental and nutritional needs (