Business Forum Internship Program PaperEssay Preview: Business Forum Internship Program PaperReport this essayCompany for Internship ProgramSubject: “An Evaluation of PepsiCo for the Internship Program at Daniel University”It is important for students at the Daniel University Business School to become affiliated with companies that can offer a high potential for success in the near future. The Daniel University internship program looks for companies that maintain a strong economic outlook, sustainable development, and corporate social responsibility. That being said, one company that will be taken into consideration is PepsiCo. This company is one of the key global competitors in the beverage and food industry and fits the criteria for the internship program. Therefore, based on research and analysis of the company, it is safe to say that PepsiCo is an appropriate selection for the Daniel University internship program because it maintains sustainable development, initiates corporate social responsibility, and generates enough revenue to promote future economic growth.
PepsiCo Promotes Future Economic GrowthIt is clear that PepsiCo is one of the top global competitors in its respective industry and can keep up its economic growth based on its current market trends and its relationships with other key players in the industry. Trends in net income and revenue are signs that show what kind of economic position a company is. Just in October, PepsiCo’s third quarter report shows that net income increased 17% and net revenue increased 11%, after its second quarter increases of 13% net income and 10% net revenue. Along with these current market trends, PepsiCo seems to continue its growth with its recent joint-ventures with Starbucks and Unilever. Based on analysis, PepsiCo is distributing a new coffee product with Starbucks while expanding its marketing tactics with Unilever. These results depict a strong outlook in terms of future economic growth for PepsiCo, which is an ideal characteristic of an appropriate internship partner company.
The PepsiCo program begins with a series of special “Meet to Work” meetings where both PepsiCo´s partners will be provided with free, public access to information by their respective partners. After each meeting, a PepsiCo Partner will be shown with all of the information, as well as their current status in the PepsiCo program. These public access details can be found by clicking on the “Public Relations Manager” button under the “Public Relations Manager” menu on the right of the PepsiCo “Meet to Work” page. In addition to information on potential partnerships and potential partnerships, PepsiCo recently issued additional special “Programs” that let participants discover more about potential partnerships in addition to special information on potential partnerships. These special Programs let participants become the first persons to participate in the PepsiCo program and also show a further information regarding the PepsiCo program on the available, available and available PepsiCo program sites.
A “PepsiCo Connectivity Demo” will be shown as a part of its “Connectivity” Program where participants will share and learn the features and experiences of their respective PepsiCo organizations. In addition to these two sessions, future PepsiCo programs, along with a special “PepsiCo Marketing Demo” will be shown in its PepsiCo Partnerships Program. We recommend that participants be familiar with the PepsiCo Partnerships Program and other marketing promotions and, as such, be able to participate in future PepsiCo partnerships in order to gain insights about the PepsiCo partnerships.
Finally, the next part in both programs will be a “PepsiCo Partner” “Meet to Work” meeting. The first three regular meetings are hosted by PepsiCo Partnership Partners, in which participants will share and learn key insights from the collaboration between their respective partners about their respective PepsiCo programs. The third “Meet to Work” meeting will be hosted by PepsiCo Partnership Partners and will include a brand partnership meeting.
Peyton Co. will continue to utilize “PepsiCo” as a platform across its digital businesses, including our website and social media channels, through our social networks and apps which help generate impressions in our online content. Our customers and partners are able to choose from a range of PepsiCo brand-focused partners, including the following:
• The San Jose Area
• The Colorado Springs
• The Denver Junction
• The Kansas City
• The Lakewood
• The Sacramento Center
• The Lubbock
• The Kansas City
• The Memphis
• The Oak Park
• The Little Falls
• The Sacramento
• The Salt Lake City
• The Portland
• The Oakdale
• The Washington
• The Mountain Home
• The Phoenix
Other participating partners include Loyola University, C.E., U.S. Pacific Northwest Air Force Academy, University of Florida at Phoenix, U.S. Navy School of Business, University of California, Santa Barbara, International Airlines and many others.
PepsiCo Co’s Global Headquarters in North America will host PepsiCo Partnerships Partner Meeting in mid-September for their first major event, and as a part of this event PepsiCo will conduct a series of corporate and public relations opportunities with some of their participating partners as well, ranging from corporate events hosted by PepsiCo Partner Partners to social events in which PepsiCo partners will participate and learn more about its company and its partners. PepsiCo co, which was founded in 1961, has had more than 6,000 employees across all of its major brands and brands throughout the world. Visit www.pepsi.com for more info.
This is a free event that takes place annually (we encourage you to subscribe to our online event and join us this year). You can attend it at a price
PepsiCo Maintains Sustainable DevelopmentA company that maintains sustainable development is one that has an impact on today’s society and environment. This is very important for the internship program at Daniel University. After further research, it should be notable that PepsiCo is making efforts towards sustainable development. For instance, PepsiCo’s Bottling Group joined the U.S. Environmental Protection Agency’s list of the Top 25 Green Power Purchasers as of July 2007. The purchase of green power will help promote renewable energy and reduce environmental impacts from greenhouse gas emissions and conventional electricity usage. As a major purchaser of this cause, PepsiCo demonstrates that it is not only a money-making giant but also environment-friendly through its sustainable development. This company feature is essential to the internship program at Daniel University.
PepsiCo Initiates Corporate Social ResponsibilityThe internship program at Daniel University not only looks for strong economic growth and sustainable development, but it also searches for a company that initiates corporate social responsibility. By catering to the interests of its customers and employees, PepsiCo follows through and maintains a level of corporate social responsibility. Based on even more research, the company shows its CSR by taking part in causes such as the Children’s Food and Beverage Advertising Initiative which promotes and strengthens new advertising methods for the benefits of children’s health. Also, PepsiCo is currently launching a new low-calorie sports drink that will cater to athletes and anyone else that want to cut
Risks
While we are aware of the following risks of this program: In most instances, PepsiCo does not have an active supply of non-food products and we will not be able to guarantee the long term health benefits of the program as part of my review, as such matters will be handled by the manufacturer.
On a general level, we are concerned about the costs of this project since we know we can not afford to spend the entire amount of time on this project if the funds used to launch the program are not distributed towards the costs associated with this major and innovative program. We cannot afford the cost of the program as well as the cost of paying to participate in this program. The costs and fees are unknown with regards to the cost of a license, which is considered a low-cost, non-participation fee for a non-commercial, non-educational program. In conclusion, we believe that a more cost-effective and secure alternative model to continue the experiment for a long term solution, which we have proposed (as well as a few of its competitors, such as Coca-Cola or Diet Coke), could be the solution at this point.
Conclusion
We are not aware of any studies conducted on this program. In fact such studies were done before we started this program as a product concept. Therefore, we can not comment on their methodology.
However, in the next chapter, we will discuss the results of our study with PepsiCo, who commented on our program, and discuss our business plan.