Beavercreek Golf Club
Essay Preview: Beavercreek Golf Club
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BACKGROUND:
Beavercreek Golf Club is under increased financial strain in part due to excessive wait times during peak demand.
The number of carts available has fallen due to battery issues and other breakages leading to these wait times of 5 to 30 minutes which have also increased customer complaints.
CURRENT CONDITION:
Tee times every 9 minutes, two golfers per cart, four golfers per group, and the pace of play varies from 3 to 6 hours. A typical round takes between 4.5 and 5 hours. With only 46 carts available wait times would occur whenever rounds take more than 3.5 hours at peak demand.
TARGET CONDITION:
Quality
No waiting time for customers due to cart shortage
Less than 5 broken carts at any time
Even usage of carts in terms of amp-hours
No batteries failing out of warranty
ROOT CAUSE ANALYSIS:
Cause A
Shortage of carts
Up to 23 broken carts out of 72
Large variation in amp-hours of carts brings carts out of warranty
Place
No standards
Improper driving from customer and employees
Training is not enough and no operation manual for customers
Cause B
Too many customers in a short period
Allowing tee times to be booked when carts wont be available
No control of demand variation
PROPOSED COUNTERMEASURES:
Cause
Countermeasure
Description
Benefit
Responsible/support
Cycle cart usage
Rotate which rows of carts are used first on different days based on a standard
Cart utilization would be equal
Amp-hour variation would be reduced
Cart Employees with support from Pro Shop Staff
Shift rows of carts
As shown in figure below
Staff would be encouraged to use currently less utilized carts more
Cart Employees with support