Essay About Number Of People Eating.Pro And Daily Report

Marketing 5450 Prob 5.9 – the Following Are Methods to Determine How Many People Eat in the Student Cafeteria
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MKT5450 Applied Problem 5-9The following are methods to determine how many people eat in the student cafeteria:Observation: researcher could sit in cafeteria and count the number of people eating.Pro: Would obtain specific results during measurement periodCon: Length of measurement period may not capture full dataRun daily report from POS device for number of transactionsPros: Exact number of items sold recorded, data needs only to be tabulatedCon: Does not capture number of people associated with a transaction Paper survey handed out to people on campus asking if they eat in student cafeteriaPros: Could be easily collected, results easily calculated  Cons: Not all surveys would be returned, doesn’t reach people who are not currently on campusAutomated telephone interview – answer single question: press 1 for yes or 2 for noPros: Not labor intensive, results easily tabulated, potentially reaches large number of possible respondentsCons: People may disconnect without answering question, missed calls going to voicemail – no response recordedMail survey to home address Pro: Will reach large number of people Cons: Mail may not be delivered, may be tossed as junk mail, may not be considered important enough to returnEmail surveyPros: Will reach large number of people, no delivery delay, very low cost, can be answered at convenient time, participants used to receiving emails from schoolCons: may end up in Spam/Trash folder, may not be considered important enough to warrant a response  The best method for gathering this particular data would be email survey and to incentivize the return, the cafeteria could offer a drawing for a gift card to increase participation.