Essay About Ñž Market Position And Ñž Concentration Of Customer Base

Marketing Plan Of Tesla Motors
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Marketing Plan of Tesla Motors (TM),
International Business,
I. Executive Summary
II. Marketing Challenge
III. Situation Analysis
Company analysis
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About TM
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Goals
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Focus
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Strengths
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Weaknesses
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Market Share
Customer Analysis
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Number
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Decision Process
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Concentration of Customer base for particular product
Competitor Analysis
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Market position
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Strengths
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Weaknesses
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Market Shares
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Subsidiaries, joint ventures, and distributors, etc.
Collaborators
Climate
Macro-environmental PEST analysis:
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Political and legal environment
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Economic environment
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Social and cultural environment
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Technological environment
IV. Market Segmentation
Segment 1
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Description
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Percent of sales
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What they want
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How they use product
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Support requirements
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How to reach them
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Price sensitivity
Segment 2
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V. Selected Marketing Strategy Marketing Mix
Product
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Brand name
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Scope of product line
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Warranty
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List Price
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Packaging
Price