Wind Turbines In Colombia
Essay Preview: Wind Turbines In Colombia
Report this essay
Product to Be Sold:
We represent Siemens and are selling an offshore wind farm (Wind Turbines)
PRODUCT
Features
•
Blades are made of fiberglass reinforced epoxy: reaching the turbines via the water will be difficult.
•
Tower is made of tapered tubular steel
•
Gearbox has the lowest possible noise level
•
Equipped with a fail-safe mechanical brake
•
Power conversion: compliant with all relevant grid codes
•
Operates automatically: self starting
•
Automatically starts when winds reach 3-4 m/s ( 6.7 — 9 mph)
•
The output increases approx linearly wind reaches 13—14 m/s (29 — 31.3 mph)
•
Automatically shuts down by feathering blades when max wind speed is reached: 25 m/s ( 55.9 mph)
•
Controllable remotely
Attributes
•
Specifically designed for offshore applications, but works equally well onshore
•
Will not reduce aesthetic value of Colombia
•
Will not interfere with wild life or indigenous tribes
•
Saves on CO2 emissions
PRICE
•
$1.5m per 1.5MW Wind Turbine
•
$15,000 Average transportation costs
•
$185,000 Average instillation costs
•
$.06 per KW hour over 50 year life with a refurbishment at 25 years costing 25% of initial investment
•
1.5-2% of original price for annual maintenance costs
•
To make a 20% profit we will charge $2,040,000 per turbine (including transportation and instillation).
•
Siemens will require that there be an order between 50 and 100 units to be considered a wind farm and to sell at this price.
PLACEMENT
Where: Colombia South America off the shore of the Department of La Guajira on the northern coast.
Who: The Colombian Government (Minister of Foreign Affairs, Fernando AraДєjo Perdomo)
How Many: We will require that between 50 and 100 units are installed to be considered a wind farm.
PROMOTION
Siemens Corporation:
•
Working Business to business and business to government with sales people Direct contact with government agent Fernando AraДєjo Perdomo (Minister of Foreign Affairs)
Siemens Web Sight:
•
Adding a new page focused on South American fuel sources and the Latin America Clean air initiative.
Other ways to reach:
•
United Nations Framework Convention on Climate Change (Give Presentation)
—
The United Nations Framework Convention on Climate Change is an international environmental treaty produced at the United Nations Conference on Environment and Development (UNCED), informally known as the Earth Summit, held in Rio de Janeiro in 1992. The treaty is aimed at reducing emissions of greenhouse gases in order to combat global warming.
•
Press releases explaining why we should support the environment and how renewable energy sources can save money in developing nations.
•
On April 22nd (Earth Day) Siemens will hold a festival promoting environmental awareness and our interest in supplying Colombia with alternative power sources.
•
•
United Nations Environment Program for Latin America and the Caribbean (awareness web ads posted on the sight)
—
The United Nations Environment Programmed (UNEP) was established by the UN General Assembly in 1972. Its mission is “to provide leadership and encourage partnership in caring for the environment by inspiring, informing and enabling nations and peoples to improve their quality of life without compromising that of the future generations.”
Web Ad Example:
SOURCING
Low and High Technology Parts
Low Technology Parts
•
The main focus is cost reduction on low technology parts
•
All suppliers are required to meet minimal quality specifications
Towers